Big Screen Entertainment Group is embracing a new tech strategy by launching in the crypto and NFT space. Such digital advancements are part of the Los Angeles based production and distribution company's plan to maximize the potential of its assets. BSEG now has a presence on NFT marketplace OpenSea and has taken a range of other measures to be well placed as peer-to-peer transactions become more mainstream.

By creating NFTs and setting up cryptocurrency payments, the company's digital assets team are working to position Big Screen at the forefront of the new Hollywood. Big Screen will also be using blockchain technology in its future distribution and marketing activities as part of a commitment to transparency and tech. The NFTs being incorporated into company operations will include animations, short videos, character artwork and other collectibles to be used in sales and marketing efforts.

BSEG's Unstoppable NFT domain names will be used for Big Screen's presence on Web3, as well as setting up various ways to accept crypto payments for products and services in the future. Big Screen's announcement comes at a time of escalating adoption of crypto, non-fungible tokens and blockchain by consumers and businesses.