* Fourth quarter 2009 revenue: EUR 101.9 million, an increase of 9%.
  * 2009 full-year revenue: EUR 361.5 million, an increase of nearly 1%.
  * Fourth quarter 2009 net profit: expected to be approximately 70% higher.
  * 2009 full-year profit: expected to be approximately 7% higher.


Beter Bed Holding N.V. is announcing today the revenue and preliminary results
for the fourth quarter of 2009 and the full year 2009 respectively. Net revenue
rose by 9% to EUR 101.8 million in the fourth quarter of 2009 in comparison to the
fourth quarter of 2008 (EUR 93.4 million). Revenue of EUR 361.5 million was realised
for the full year 2009, marking an increase of nearly 1% compared to 2008 (EUR
358.6 million).

The company forecasts net profit totalling EUR 23.5 million for the full year
2009 (2008 EUR 22.1 million).

Revenue per country
Growth in revenue per country in the fourth quarter of 2009 and in the full year
2009, in comparison to the same period of 2008, was as follows:

Fourth quarter                                      2009

  * The Netherlands
    +5%                                      -7%
  * Germany
    +13%                                    +6%
  * Austria
    +23%                                   +22%
  * Switzerland
    +9%                                   +13%
  * Spain                                           -8%
               -10%
  * Belgium
    +27%                                   +61%
  * Poland                           (first store opened in December 2008)

Revenue at comparable stores
Revenue at comparable stores within the Beter Bed Holding formulas increased by
7.9% in the fourth quarter of 2009 in comparison to the fourth quarter of 2008.
Growth in revenue at comparable stores took place primarily at the largest
business units Beter Bed and Matratzen Concord Germany. The increase at these
units amounted to 15.5% and 7.9% respectively. The positive developments in the
fourth quarter of 2009 have also benefited the order portfolio, which was much
higher at year-end
2009 than at year-end 2008.

Revenue at comparable stores decreased by 3.1% for the full year 2009. The
decrease was 3.9% at Beter Bed and 0.4% at Matratzen Concord Germany.

New store openings and closures
97 stores were opened and 69 stores were closed during the full year 2009. The
total number of stores consequently increased from 1,036 at year-end 2008 to
1,064 at year-end 2009. Ten stores were opened on balance in the fourth quarter
of 2009.

Preliminary results for the fourth quarter of 2009 and the full year 2009
Gross profit (as a percentage of net revenue) is forecast to rise to from 56.3%
in the fourth quarter of 2008 to 56.7% in the fourth quarter of 2009. With
marginally lower expenses, this is expected to result in operating profit (EBIT)
in excess of EUR 15.5 million (fourth quarter 2008: EUR 9.6 million). Net profit is
consequently expected to amount to approximately EUR 11.5 million (fourth quarter
2008: EUR 6.9 million).

The company expects gross profit to improve to 54.7% for the full year 2009,
compared to 54.5% in 2008. Total expenses are expected to have risen only
marginally, despite the growth in the number of stores from 1,036 at year-end
2008 to 1,064 at year-end 2009. Operating profit (EBIT) is therefore expected to
total EUR 32.5 million, compared to EUR 31.2 million in 2008. The net profit is
expected to total approximately EUR 23.5 million, compared to EUR 22.1 million for
the full year 2008.

The results in this press release are unaudited. The definitive figures for
2009 will be published on 12 March 2010.

Profile
Beter Bed operates in the European bedroom furnishings market. Its activities
include retail trade through a total of approximately 1,065 stores that operate
via the chains Beter Bed (active in the Netherlands), Matratzen Concord (active
in Germany, the Netherlands, Austria, Switzerland, Belgium and Poland), El
Gigante del Colchón (active in Spain), BeddenReus, Dormaël and Slaapgenoten (all
three active in the Netherlands) and MAV (active in Germany). Beter Bed Holding
is also active in the field of developing and wholesaling branded products in
the bedroom furnishings sector in the Netherlands, Belgium, Germany and Spain
via its subsidiary DBC International. Beter Bed Holding achieved net revenue of
EUR 361.5 million in 2009. The company has been listed on Euronext Amsterdam since
December 1996. The Beter Bed Holding share is included in the Amsterdam
Small Cap Index.

--------------------------------------------------------------------------------


A presentation for financial analysts will be organised today in order to also
introduce Ton Anbeek, who will succeed Frans Geelen as CEO effective 1 March
2010. This presentation is available on www.beterbedholding.com.


For more information, please contact: Frans Geelen, Chief Executive Officer
Tel. +31 (0)413 338819 / Fax +31 (0)413 338829 / Mob. +31 (0)6 29565517
E-mail:frans.geelen@beterbed.nl  / Website:
www.beterbedholding.com <http://www.beterbedholding.com/>


Please click on the link below for the pdf version of the press release.




[HUG#1375785]





    press release 22-01-2010.pdf: http://hugin.info/132850/R/1375785/337620.pdf