Avid Technology, Inc. has announced that it has entered into a go-to-market commercial partnership for the Greater China market with Beijing Jetsen Technology Co. Ltd. The alliance will expand Avid's presence in the strategically important Greater China market, and offer the company a strong platform to accelerate growth of its cloud-enabled Avid Everywhere platform and solution suites. The go-to-market alliance will also offer customers and channel partners in the region a stronger local presence for Avid, which can better serve them and support their needs.

The agreement makes Jetsen the exclusive (master) distributor in Greater China of Avid's comprehensive tools and workflow solutions for creating, distributing and optimizing media. As part of the exclusive distributor agreement, Avid receives minimum annual performance guarantees for Greater China, delivering double-digit (15%) annual growth for Greater China in both revenues and cash, and represents a total contract value of greater than USD 75 million for the initial three years. Under the agreement, Jetsen will take over responsibility for Avid's operations in the Greater China region.

All existing reseller agreements with current channel partners of Avid in Greater China will also be transferred to Jetsen, and these partners will be able to continue to represent the Avid portfolio as they do, but will purchase directly from Jetsen going forward.