Bed Bath & Beyond Inc. announced an exclusive retail partnership with Safely™, a line of luxuriously scented and high-quality home care & cleaning products. Safely makes its retail debut exclusively at more than 750 Bed Bath & Beyondstores nationwide, as well as at buybuy BABY and Harmon stores. Accelerating Safely's mission to bring the next generation of home care to America, consumers can now purchase the brand in-store and online at each of the three retailers. Bed Bath & Beyond, buybuy BABY and Harmon have seen an increased demand from consumers for better-for-you home care and cleaning products, largely fueled by the use of harsh chemical cleaners during the pandemic. Green cleaners are serving as an engine for category growth, both at Bed Bath & Beyond and within the larger marketplace, overall. Founded by supermoms, including entertainment entrepreneur Kris Jennerand serial entrepreneur Emma Grede, Safely was born out of a desire to upgrade the cleaning experience for all Americans with a line of products that strives to combine great design, luxurious fragrance and superior functionality with cleaner ingredients – without the harsh chemicals. Launched in March 2021, the Safely collection has six essential products featuring premium ingredients and luxurious fragrances that range from just $5.99 to $13.99. The product line at Bed Bath & Beyond, buybuy BABY and Harmon includes their Hand Soap, Hand Sanitizer, Hand Cream, Universal Cleaner, Glass Cleaner and Everyday Laundry Detergent. Safely's luxurious scent experience comes to life through its two custom scents, Rise and Spring, and gives the consumer a start to finish scent experience. Rise is a lightly floral scent with top notes of orange flower, middle notes of violet, jasmine, and geranium, and base notes of dry woods and bois de gaiac. Spring scent features top notes of geranium, orris, and rose, middle notes of jasmine, violet, heliotrope, and base notes of musk, amber, sandalwood, and patchouli.