Bebe Stores, Inc. Appoints Keith Keegan as Senior Vice President of Marketing, Effective, May 13, 2013
May 09, 2013 at 07:00 am
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Bebe Stores, Inc. announced the appointment of Keith Keegan as Senior Vice President of Marketing, effective, May 13, 2013. In his new role, Mr. Keegan will lead all aspects of marketing and branding across all channels of the business. He reports to Chief Executive Officer Steve Birkhold.
Mr. Keegan brings over 20 years of global retail and marketing experience in areas such as: marketing, advertising, brand development, store design and visual merchandising. Previous companies include: Abercrombie and Fitch, Limited and Express and most recently, Mr. Keegan served as Vice President of Marketing, Creative Director of American Eagle and Aerie brand.
bebe stores, inc. is primarily engaged in the business of operating retail rent-to-own franchise stores. The Company's rent-to-own Buddy's franchise stores offer furniture, appliances, and consumer electronics to consumers through rent-to-own agreements. The Company leases space for all of its Buddy's franchise stores under operating leases. It offers various product categories, including Featured, New, Clothing, Dresses, Denim, Shoes, and Accessories. Its Featured category includes Bandage Dresses, Bridal, Fall, and Halloween, among others. Its Clothing category includes Tops, Bottoms, Denim, Jackets, and Activewear, among others. Its Dresses category consists of Bandage Dresses, Bodycon Dresses, Denim Dresses, Little Black Dresses, Logo Dresses, Mini Dresses, Midi Dresses, Maxi Dresses, and others. Its Accessories include Bags, Belts, Hats, Shoes, Sunglasses, Watches. The Company operates approximately 64 stores in 12 states in the southeastern United States.
BEBE STORES, INC. 
