BBTV Holdings Inc. announced the launch of its new Video Comparison analytics solution for content creators of all sizes. Technology is a core driver of BBTV's offering and a key differentiator for the company as a comprehensive end-to-end solution for content creators, who range from individual influencers to large media companies. The newly launched Video Comparison analytics tool further expands on BBTV's existing suite of tech solutions, and helps inform the content strategy of content creators. The new Video Comparison solution analyzes metrics including views, engagement, viewer retention and revenue for video content. It provides comparative performance data between different videos, which allows content creators to build, create and enhance their content. The technology leverages BBTV's significant dataset of 2.5 billion video assets to present actionable insights specific to each content creator, such as focusing on optimal content lengths, title formats or calls to action based on the performance of their videos. BBTV's Video Comparison solution entered beta in August of 2020, with content creators testing and providing feedback prior to its launch.