Barfresh Food Group Inc. appointed Joseph Cugine as President and Sarah Grover as Chief Brand and Strategy Officer. Prior to that Mr. Cugine served as Chief Customer Officer and Senior Vice President of PepsiCo's Foodservice Division. In this role, Mr. Cugine was responsible for driving the strategy of the $3.5 billion Pepsi, Frito Lay, Gatorade, Tropicana and Quaker businesses in the United States.

He played a pivotal role in driving strategy and culture while growing volume and profits double digits. Mr. Cugine also held a series of general management and sales leadership roles throughout PepsiCo, including Senior Vice President and General Manager of Pepsi Foodservice, Senior Vice President of National Foodservice Sales and Vice President of Beverage Development for YUM Brands. Ms. Grover was previously the Executive Vice President and Chief Concept Officer at California Pizza Kitchen, where she was the most tenured executive and responsible for all aspects of marketing and culinary business operations.

While at CPK, Ms. Grover held several senior leadership positions in which she was responsible for company brand development, strategic turnaround initiatives and licensing partnerships. Ms. Grover was also responsible for CPK's corporate communications and public relations.