Audioboom Group plc announced that it has signed an agreement with Cloud Africa, to deliver its Software-as-a-Service platform functionality, audio content and digital audio advertising to around 100 million mobile subscribers across the continent. The partnership with Cloud Africa will see the AudioBoom app either pre-loaded onto new handsets, or offered to current mobile contract users as a branded service on the portals of the region's major mobile network operators such as MTN, Airtel and Etisalat. The telecom companies concerned will support the launch of these services with above-the-line marketing campaigns promoting the AudioBoom service as it rolls out through each country.

The African market has shown tremendous growth in the past few years. Mobile device sales have risen from 11 million in 2001 to 735 million devices in 2014. Mobile is the primary way Africans access the internet.

Revenues will be generated from this pan-continental partnership via a mixture of shared earnings from data packages purchased by mobile subscribers to use the service and various advertising and branding opportunities.