Audi and FC Bayern München are heading toward the future together: The two premium brands have been forming a strong team since 2002, and have prolonged and expanded the substance of their partnership until 2029. Audi is FC Bayern's exclusive automobile partner. The next decade will be focused on strategic collaboration in the areas of innovative marketing and electrification. As a clear reference to this commitment, all licensed players of the record champion will receive an all-electric Audi e-tron in 2020.
The partnership between Audi and FC Bayern München is a success story: Since 2002, the brand with the four rings has been supporting the most successful German football club. Additionally, Audi has been a shareholder of FC Bayern München AG since 2011. Joint events and initiatives have been filling this collaboration with life. The Audi Cup, which in 2019 was held for the sixth time at the
"FC Bayern München perfectly fits Audi's new strategic direction," says
Karl-Heinz Rummenigge, Chairman of the Executive Board of Bayern München AG, says: "I am delighted about the early extension of our partnership with Audi. For FC Bayern, this agreement marks an important strategic move going forward. FC Bayern and Audi have been working together confidently, respectably and to the advantage of both brands for more than a decade and a half. Now it is assured that this partnership will continue throughout the nearly ten years ahead."
For the entire fleet provided by Audi to FC Bayern, an average maximum level of 95 grams of CO2/km has been agreed to for the entire term of the agreement. This practically equates to the legal requirement to be met by manufacturers' fleets as of
By prolonging their agreement, both partners have a long-term planning horizon for further activities designed for sustainability. In terms of substance, the commitment is put on a new basis: The vehicle partnership under which all of FC Bayern's stars and officials drive Audi models is turning into a strategic collaboration in a joint effort of advancing the areas of electrification and use of innovative marketing activities and dialog platforms. At the
Moreover, the joint commitment of
The new strategic partnership also includes the opportunity to carry out individual projects with other brands of the
Audi has also extended the partnership with FC Bayern's basketball players, which has existed since 2011, into 2023. "We are delighted to continue partnering with this young and trendy team in the coming years," says
Footage: Extended partnership with FC Bayern München
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Consumption figures of the models named:
Audi e-tron
Combined power consumption in kWh/100 km: 26.4 - 22.9 (WLTP); 24.6 - 23.7 (NEDC);
combined CO2 emissions in g/km: 0
Fuel/power consumption and CO2 emissions figures given in ranges depend on the chosen equipment level of the vehicle
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