Audi AG is collaborating with the University of Southern California; University of California, San Diego; University of California, Berkeley PATH and University of Michigan Transportation Research Institute. The collaboration is aimed at working on the Audi Urban Intelligent Assist research project to create systems that can predict future traffic patterns based on historical data and weather conditions. The automaker's AUIA project is also developing technology that can 'learn' a person's driving habits and tailor each driving experience to their specific driving style.