You should read the following discussion and analysis of our financial condition
and results of operations in conjunction with the audited financial statements
(prepared in accordance with accounting principles generally accepted in the
United States ("U.S. GAAP") and related notes included elsewhere in this Annual
Report on Form 10-K (this "Form 10-K"). The following discussion contains
forward-looking statements that are subject to risks and uncertainties. See
"Special Note Regarding Forward-Looking Statements" for a discussion of the
uncertainties, risks, and assumptions associated with those statements. Actual
results could differ materially from those discussed in or implied by
forward-looking statements as a result of various factors, including those
discussed below and elsewhere in this Form 10-K, particularly in the section
entitled "Risk Factors." Unless we state otherwise or the context otherwise
requires, the terms "we," "us," "our" and the "Company" refer Auddia Inc. and
its subsidiaries. All amounts presented in tables, other than per share amounts,
are in thousands unless otherwise noted.



Overview



Auddia is a technology company headquartered in Boulder, CO that is reinventing
how consumers engage with audio through the development of a proprietary AI
platform for audio and innovative technologies for podcasts. Auddia is
leveraging these technologies within its industry-first audio Superapp, faidr
(previously known as the Auddia App).



faidr gives consumers the opportunity to listen to any AM/FM radio station with
no commercials while personalizing the listening experience through skips and
the insertion of on-demand content, including popular and new music, news, and
weather. The faidr app represents the first-time consumers can combine the local
content uniquely provided by AM/FM radio with commercial-free and personalized
listening many consumers demand from digital-media consumption. In addition to
commercial-free AM/FM, faidr includes podcasts and exclusive content, branded
faidrRadio, which includes new artist discovery, curated music stations, and
Music Casts. Music Casts are unique to faidr. Hosts and DJs can combine
on-demand talk segments with dynamic music streaming, which allows users to hear
podcasts with full music track plays embedded in the episodes.



Auddia has also developed a podcasting platform that provides a unique suite of
tools that helps Podcasters create additional digital content for their podcast
episodes as well as plan their episodes, build their brand, and monetize their
content with new content distribution channels. This podcast platform also gives
users the ability to go deeper into the stories through supplemental, digital
content, and eventually comment and contribute their own content to episode
feeds.



Both of Auddia's offerings address large and rapidly growing audiences.





The Company has developed its AI platform on top of Google's TensorFlow
open-source library that is being "taught" to know the difference between all
types of audio content on the radio. For instance, the platform recognizes the
difference between a commercial and a song and is learning the differences
between all other content to include weather reports, traffic, news, sports, DJ
conversation, etc. Not only does the technology learn the differences between
the various types of audio segments, but it also identifies the beginning and
end of each piece of content.



The Company is leveraging this technology platform within its premium AM/FM
radio listening experience through the faidr App. The faidr App is intended to
be downloaded by consumers who will pay a subscription fee in order to listen to
any streaming AM/FM radio station without commercials, podcasts and the
faidrRadio exclusive content offerings. Advanced features will allow consumers
to skip any content heard on the station, request audio content on-demand, and
program an audio routine. We believe the faidr App represents a significant
differentiated audio streaming product, or Superapp, that will be the first to
come to market since the emergence of popular streaming music apps such as
Pandora, Spotify, Apple Music, Amazon Music, etc. We believe that the most
significant point of differentiation is that in addition to ad-free AM/FM
streaming, the faidr App is intended to deliver non-music content that includes
local sports, news, weather, traffic and the discovery of new music alongside
exclusive programming and podcasts. No other radio streaming app available
today, including category leaders like TuneIn, iHeart, and Audacy, can compete
with faidr's full product offerings.



We launched an MVP version of faidr through several consumer trials in 2021 to
measure consumer interest and engagement with the App. The full app launched on
February 15, 2022, and included all major U.S. radio stations in the US. In
February 2023, we added faidrRadio, our exclusive content offerings, to the app.
Podcasts will be added before the end of Q1, 2023.







  30





The Company has also developed its podcasting platform, which leverages technologies and proven product concepts to differentiate its podcasts offering from other competitors in the radio streaming product category.





With podcasting growing and predicted to grow at a rapid rate, the Auddia
podcast platform was conceptualized to fill a void in the emerging audio media
space. The platform aims to be the preferred podcasting solution for podcasters
by enabling them to deliver digital content feeds that match the audio of their
podcast episodes, and by enabling podcasters to make additional revenue from new
digital advertising channels; subscription channels; on-demand fees for
exclusive content; and through direct donations from their listeners. Today,
podcasters do not have a preference as to where their listeners access their
episodes, as virtually all listening options (mobile apps and web players)
deliver only their podcast audio. By creating a platform on which they can make
net new and higher margin revenue, we believe that podcasters will promote faidr
to their listeners, thus creating a powerful, organic marketing dynamic.



One innovative and proprietary part of the podcast platform is the availability
of tools to create and distribute an interactive digital feed which supplements
podcast episode audio with additional digital. These content feeds allow
podcasters to tell deeper stories to their listeners while giving podcasters
access to digital revenue for the first time. Podcasters will be able to build
these interactive feeds using The Podcast Hub, a content management system that
also serves as a tool to plan and manage podcast episodes. The digital feed
activates a new digital ad channel that turns every audio ad into a
direct-response, relevant-to-the-story, digital ad, increasing the effectiveness
and value of their established audio ad model. The feed also presents a richer
listening experience, as any element of a podcast episode can be supplemented
with images, videos, text and web links. This feed will appear fully
synchronized in the faidr mobile App, and it also can be hosted and accessed
independently (e.g., through any browser), making the content feed universally
distributable.



Over time, users will be able to comment, and podcasters will be able to grant
some users publishing rights to add content directly into the feed on their
behalf. This will create another first for podcasting, a dialog between creator
and fan, synchronized to the episode content.



The podcast capabilities within faidr will also introduce a unique and industry
first multi-channel, highly flexible set of revenue channels that podcasters can
activate in combination to allow listeners to choose how they want to consume
and pay for content. "Flex Revenue" allows podcasters to continue to run their
standard audio ad model and complement those ads with direct response enabled
digital ads in each episode content feed, increasing the value of advertising on
any podcast. "Flex Revenue" will also activate subscriptions, on-demand fees for
content (e.g., listen without audio ads for a micro payment fee) and direct
donations from listeners. Using these channels in combination, podcasters can
maximize revenue generation and exercise higher margin monetization models,
beyond basic audio advertising. These revenue channels are expected to be
available to Podcasters in 2022.



The faidr mobile App is available today through the iOS and Android App stores.


We have funded our operations with proceeds from the February 2021 IPO and
Series A warrants exercise in July 2021. Since inception we have incurred
significant operating losses. As of December 31, 2022, we had an accumulated
deficit of $71.7 million. Our ability to generate product revenue sufficient to
achieve profitability will depend heavily on the successful development and
commercialization of one or more of our Apps. We expect that our expenses and
capital requirements will increase substantially in connection with our ongoing
activities, particularly if and as we:



· nationally launch our faidr App and as we continue training our proprietary

AI technology and make product enhancements;

· continue to develop and expand our technology and functionality to advance

the faidr app;

· rollout our product on a national basis, which will include increasing our

sales and marketing costs related to the promotion of our products. faidr

promotion will include a combination of a) purchasing ads directly from

broadcasters or b) participating broadcasters to promote without purchasing

ads, but sharing a portion of subscription proceeds based on listening

activity on those stations;

· hire additional business development, product management, operational and

marketing personnel;

· continue market studies of our products; and

· add operational and general administrative personnel which will support our

product development programs, commercialization efforts and our transition


      to operating as a public company.






  31






As a result, we will need substantial additional funding to support our
continuing operations and pursue our growth strategy. Until such time as we can
generate significant revenue from product sales, if ever, we expect to finance
our operations through the sale of equity, debt financings or other capital
sources, which may include collaborations with other companies or other
strategic transactions. We may be unable to raise additional funds or enter into
such other agreements or arrangements when needed on favorable terms, or at all.
If we fail to raise capital or enter into such agreements as and when needed, we
may have to significantly delay, scale back or discontinue the development and
commercialization of one or more of our product candidates.



Because of the numerous risks and uncertainties associated with product
development, we are unable to predict the timing or amount of increased expenses
or when or if we will be able to achieve or maintain profitability. Even if we
are able to generate product sales, we may not become profitable. If we fail to
become profitable or are unable to sustain profitability on a continuing basis,
then we may be unable to continue our operations at planned levels and be forced
to reduce or terminate our operations.



As of December 31, 2022, we had cash of $1.66 million, which will only be
sufficient to fund our current operating plans into the second quarter of 2023.
The Company has based these estimates, however, on assumptions that may prove to
be wrong. We will need additional funding to complete the development of our
full product line and scale products with a demonstrated market fit. Management
has plans to secure such additional funding. If we are unable to raise capital
when needed or on acceptable terms, we would be forced to delay, reduce, or
eliminate our technology development and commercialization efforts.



Components of our results of operations





Operating expenses



Direct costs of services



Direct cost of services consists primarily of costs incurred related to our
technology and development of our Apps, including hosting and other technology
related expenses. We will continue to incur such costs as we develop and enhance
our technology related to faidr and the Vodacast platform.



Sales and marketing



Our sales and marketing expenses consist primarily of salaries and consulting
services, related to the sales, promotion and commercial trials performed during
the year related to our products. We expected our sales and marketing expenses
to increase substantially as we promoted the national commercial launch of our
faidr product on February 15, 2022, and look to generate revenue for our
products through customer acquisition and retention.



Research and development



Since our inception, we have focused significant resources on our research and
development activities related to the software development of our technology. We
account for costs incurred in the development of computer software as software
research and development costs until the preliminary project stage is completed,
management has committed to funding the project, and completion and use of the
software for its intended purpose is probable. We cease capitalization of
development costs once the software has been substantially completed and is
available for its intended use. Software development costs are amortized over a
useful life estimated by the Company's management of three years. Costs
associated with significant upgrades and enhancements that result in additional
functionality are capitalized. Capitalized costs are subject to an ongoing
assessment of recoverability based on anticipated future revenues and changes in
software technologies. Unamortized capitalized software development costs
determined to be in excess of anticipated future net revenues are impaired and
expensed during the period of such determination.







  32






General and administrative



Our general and administrative expenses consist primarily of salaries and
related costs, including payroll taxes, benefits, stock-based compensation, and
professional fees related to auditing, tax, general legal services, and
consulting services. We expect our general and administrative expenses to
continue to increase in the future as we right-size our operating activities and
prepare for commercialization of our products and support our operations as a
public company, including increased expenses related to legal, accounting,
insurance, regulatory and tax-related services associated with maintaining
compliance with exchange listing and Securities and Exchange Commission
requirements, directors and officers liability insurance premiums and investor
relations activities.



Other income and expense



Our other income and expense during 2021 consist of interest income related to
our cash at financial institutions, debt extinguishment related to our PPP
loans, interest expense from our line of credit, and a finance charge related to
conversion of outstanding debt into shares of common stock related to the
February 2021 IPO. On November 14, 2022, the Company entered into a secured
bridge note ("Note") financing with one accredited investor, who is a
significant existing shareholder of the Company, for $2.2 million. The interest
expense for 2022 is primarily attributed to the debt and conversion features of
such Note.



Results of operations


Comparison of the Years ended December 31, 2022, and 2021

The following table summarizes our results of operations:





                                   Year Ended December 31,          Increase/
                                    2022             2021           (Decrease)
Revenue                         $          -     $           -     $          -

Operating expenses
Direct cost of service               180,690           190,187           (9,497 )
Sales and marketing                1,673,692           740,652          933,040
Research and development             654,879           399,521          255,358

General and administrative 3,223,520 4,072,419 (848,899 ) Depreciation and amortization 991,639

           166,656          824,983

Total operating expense            6,724,420         5,569,435        1,154,985

Loss from operations              (6,724,420 )      (5,569,435 )     (1,154,985 )
Other income (expense), net         (173,026 )      (7,908,634 )      7,735,608

Net loss                        $ (6,897,446 )   $ (13,478,069 )   $  6,580,623










  33






Revenue


Total revenues for the twelve months ended December 31, 2022, and 2021 were $0 as we continue to develop our faidr product and the Vodacast platform to establish new revenue streams.





Direct Cost of Services



Direct Cost of Services decreased by $9,497 or 5%, from $190,187 for the year
ended December 31, 2021, to $180,690 for the year ended December 31, 2022. This
decrease was primarily the result of a reduction in platform hosting costs which
were partially offset by an increase in other music services. We continue to
incur direct cost of services expense related to hosting and other music
services related to faidr and Vodacast and expect these costs to increase in the
future.



Sales and marketing



Sales and marketing expenses increased by $933,040 or 126%, from $740,652 for
the year ended December 31, 2021, to $1,673,692 for the year ended December 31,
2022, primarily attributed to the increased marketing and promotion costs
associated with faidr and Vodacast.



Research and development



Research and development expenses increased by $255,358 or 64%, from $399,521
for the year ended December 31, 2021, to $654,879 for the year ended December
31, 2022, primarily related to additional staffing on our development team as we
continue to advance the faidr Superapp. Our research and development staffing
costs were $2,408,737 and our software amortization expenses were $956,144 for
the year ended December 31, 2022, as compared to staffing costs of $1,835,451
and software amortization expenses of $146,737 for the year ended December

31,
2021.



General and administrative



General and administrative expenses decreased by $848,899 or 21%, from
$4,072,419 for the year ended December 31, 2021, compared to $3,223,520 for the
year ended December 31, 2022. The decrease resulted primarily from reduced stock
compensation expense related to cancelled employee stock option grants. Stock
compensation expense was $951,106 and $1,237,480 for the year ended December 31,
2022, and 2021, respectively. We also saw a reduction of approximately $522,000
in public company expenses related to legal and other professional fees
associated with the IPO in 2021.



Other expense, net



Total other expense decreased by $7,735,608 or 98%, from $7,908,634 for the year
ended December 31, 2021, to $173,026 for the year ended December 31, 2022. The
decrease was due almost entirely to a finance charge of $8,141,424 to interest
expense related to the conversion of outstanding debt into 6.8 million shares of
common stock related to the February 2021 IPO. This was offset by our
extinguishment of debt related to our PPP loans in 2021 in the amount of
$536,144, which was approved in full under the loan forgiveness program.



Income taxes



Since our inception in 2012, until the corporate conversion in February 2021, we
were organized as a Colorado limited liability company for federal and state
income tax purposes and treated as a partnership for U.S. income tax purposes.
As such, we were not viewed as a taxpaying entity in any jurisdiction and do not
require a provision for income taxes. Each member of our company was responsible
for the tax liability, if any, related to its proportionate share of our taxable
income.







  34






Effective on February 16, 2021, we became treated as a corporation for U.S.
income tax purposes and thus became subject to U.S. federal, state and local
income taxes and are be taxed at the prevailing corporate tax rates. Among other
things, we may begin to generate net operating losses at the corporate level.
We will account for income taxes using an asset and liability approach, which
requires recognition of deferred tax assets and liabilities for the expected
future tax consequences of events that have been recognized in the financial
statements but have not been reflected in taxable income. A valuation allowance
is established to reduce deferred tax assets to its estimated realizable value,
which is zero based on our operating history.



Going Concern



Our existing cash of $1.66 million at December 31, 2022 will only be sufficient
to fund our current operating plans into the second quarter of 2023. The Company
has based these estimates, however, on assumptions that may prove to be wrong.
We will need additional funding to complete the development of our full product
line and scale products with a demonstrated market fit. Management has plans to
secure such additional funding. If we are unable to raise capital when needed or
on acceptable terms, we would be forced to delay, reduce, or eliminate our
technology development and commercialization efforts.



As a result of the Company's recurring losses from operations, and the need for
additional financing to fund its operating and capital requirements, there is
uncertainty regarding the Company's ability to maintain liquidity sufficient to
operate its business effectively, which raises substantial doubt as to the
Company's ability to continue as a going concern.



Liquidity and capital resources





Sources of liquidity



We have incurred operating losses since our inception and have an accumulated
deficit as a result of ongoing efforts to develop and commercialize our faidr
app and Vodacast platform. As of December 31, 2022, and 2021 we had cash of
$1,661,434 and $6,345,291, respectively. We have a deficiency in working capital
in the amount of approximately $600,000 at December 31, 2022. We anticipate that
operating losses and net cash used in operating activities will continue over
the next 12 months as we continue to develop and market our products.



$2.0 Million Secured Bridge Note Financing





On November 14, 2022, the Company entered into a secured bridge note ("Note")
financing with one accredited investor who is a significant existing stockholder
of the Company. The Company received $2.0 million of net proceeds in connection
with the Note. The principal amount of the Note is $2.2 million. The Note has a
10% interest rate and matures on May 31, 2023. The Note is secured by a lien on
substantially all of the Company's assets. At maturity, the investor has the
option to convert any original issue discount and accrued but unpaid interest
into shares of the Company's Common stock at a fixed conversion price of $1.23
per share. In connection with the Note financing, the Company issued to the
investor 300,000 common stock warrants with a five-year term and a fixed $2.10
per share exercise price. The Company has the option to extend the maturity date
by six months to November 30, 2023. In the event of an extension, the interest
rate on the Note will increase to 20% and the Company will issue to the investor
an additional 300,000 warrants.



The investor will not be able to receive shares upon conversion or exercise,
unless prior stockholder approval is obtained, if the number of shares to be
issued to the investor, when aggregated with all other shares of common stock
then owned by the investor beneficially or deemed beneficially owned by the
investor, would (i) result in the investor owning more than the Beneficial
Ownership Limitation (as defined below), as determined in accordance with
Section 13 of the Securities Exchange Act of 1934 or (ii) otherwise constitute a
Change of Control within the meaning of Nasdaq Rule 5635(b). The "Beneficial
Ownership Limitation" shall be 19.99% of the number of shares of the common
stock outstanding immediately prior to the proposed issuance of shares of common
stock.


The foregoing description of the Note and related security agreement and warrants is qualified in its entirety by reference to the full text of those agreements.









  35





Equity Line Common Stock Purchase Agreement





On November 14, 2022, the Company entered into a Common Stock Purchase Agreement
(the "White Lion Purchase Agreement") with White Lion Capital, LLC, a Nevada
limited liability company ("White Lion"). Pursuant to the White Lion Purchase
Agreement, the Company has the right, but not the obligation to require White
Lion to purchase, from time to time, the lesser of (a) $10,000,000 and (b) the
amount eligible under Form S-3 (the "Commitment Amount") in aggregate gross
purchase price of newly issued shares of the Company's common stock.



Subject to the satisfaction of certain customary conditions, the Company's right
to sell shares to White Lion will extend until the earlier of (a) December 31,
2023; and (b) the date that all shares are sold under the White Lion Purchase
Agreement (the "Commitment Period"). During such term, subject to the terms and
conditions of the White Lion Purchase Agreement, the Company may notify White
Lion when the Company exercises its right to sell shares (the effective date of
such notice, a "Notice Date"), and shall delivery the applicable shares of
common stock to White Lion along with the purchase notice. The number of shares
sold pursuant to any such notice may not exceed the lesser of: (i) 30% of the
average of the daily trading volume of the Company's common stock over the five
business days immediately preceding the date of delivery of a purchase notice;
or (ii) $500,000, divided by the highest closing price of the Common Stock over
the most recent five business days immediately preceding receipt of a purchase
notice; and the maximum dollar amount of any purchase notice cannot exceed
$500,000, subject to White Lion's wavier of such limitations. The closing date
of each sale of shares of common stock under the White Lion Purchase Agreement
occurs one business day after the end of the Valuation Period (defined below).



The purchase price to be paid by white Lion for any such shares will equal 97%
of the lowest daily volume-weighted average price of common stock during a
period of three consecutive trading days commencing on, and following, the
applicable Notice Date (the "Valuation Period"). No purchase notice shall result
in White Lion beneficially owning (as calculated pursuant to Section 13(d) of
the Securities Exchange Act of 1934, as amended, and Rule 13d-3 thereunder) more
than 4.9% of the number of shares of the common stock outstanding immediately
prior to the issuance of shares of common stock issuable pursuant to a purchase
notice.



The Company may terminate the White Lion Purchase Agreement at any time in the
event of a material breach of the Agreement by White Lion. In addition, the
White Lion Purchase Agreement automatically terminates on the earlier of (i) the
end of the Commitment Period or (ii) the date that, pursuant to or within the
meaning of any bankruptcy law, the Company commences a voluntary case or any
person commences a proceeding against the Company.



In consideration for the commitments of White Lion, as described above, the Company issued to White Lion, 140,186 shares of common stock (the "Commitment Shares").

Any proceeds that the Company receives under the White Lion Purchase Agreement are expected to be used for working capital and general corporate purposes.


The aggregate number of shares of common stock that the Company can sell to
White Lion under the White Lion Purchase Agreement (including the Commitment
Shares) may in no case exceed 2,501,700 shares of the common stock (which is
equal to approximately 19.99% of the shares of the common stock outstanding
immediately prior to the execution of the White Lion Purchase Agreement) (the
"Exchange Cap"), unless stockholder approval is obtained to issue purchase
shares above the Exchange Cap, in which case the Exchange Cap will no longer
apply.



Cash Flow Analysis



Our cash flows from operating activities have historically been significantly
impacted by revenues received, our investment in sales and marketing to drive
growth, and research and development expenses. Our ability to meet future
liquidity needs will be driven by our operating performance and the extent of
continued investment in our operations. Failure to generate sufficient revenues
and related cash flows could have a material adverse effect on our ability to
meet our liquidity needs and achieve our business objectives.







  36






The following table summarizes the statements of cash flows for the years ended
December 31, 2022, and 2021:



                                                  Year Ended December 31,
                                                   2022             2021           % Change
Net cash provided by (used in):
Operating activities                           $ (4,752,750 )   $ (5,471,545 )   $     718,795
Investing activities                             (1,931,107 )     (1,552,686 )        (378,421 )
Financing activities                              2,000,000       13,251,608       (11,251,608 )
Change in cash, cash equivalents, restricted
cash and restricted cash equivalents           $ (4,683,857 )   $  6,227,377     $ (10,911,234 )




Operating Activities


Cash used in operating activities for the year ended December 31, 2022, was $4,752,750, primarily resulting from our net loss of $6,897,446, partially offset by non-cash charges of $2,131,362.


Cash used in operating activities for the year ended December 31, 2021, of
$5,471,545 was primarily the result of our net loss of $13,478,069, and a change
in working capital of $1,002,893 related to paying down our accounts payable
balance from the prior year. These uses were partially offset by non-cash
charges totaling $9,009,417.



Cash used in operating activities for both years primarily consisted of personnel-related expenditures, marketing and promotion costs, and public company administrative support costs such as legal and other professional support services.





Investing Activities



Cash flows used in investing activities for the year ended December 31, 2022, and December 31, 2021, consisted primarily of capitalization of software development expenses of $1,927,298 and $1,472,290, respectively.





Financing Activities


Cash flows provided by financing activities for the year ended December 31, 2022, of $2,000,000 was associated with the proceeds from the secured bridge note financing in November 2022.


Cash flows provided by financing activities for the year ended December 31,
2021, increased by $13,251,608 from the prior year, primarily related to
$20,041,811 from the issuance of common shares related to our February 2021 IPO.
This was partially offset by a $6,000,000 repayment on our line of credit, and
repayment of deferred salary and related party notes payable of $960,849.



Funding Requirements



We historically have incurred significant losses and negative cash flows from
operations since our inception and had an accumulated deficit of $71,735,834 and
$64,838,389 as of December 31, 2022, and 2021, respectively. As of December 31,
2022, and 2021, we had cash of $1,661,434 and $6,345,291, respectively. Our
existing cash of $1.66 million at December 31, 2022, will only be sufficient to
fund our current operating plans into the second quarter of 2023. The Company
has based these estimates, however, on assumptions that may prove to be wrong.We
will need additional funding to complete the development of our full product
line and scale products with a demonstrated market fit. Management has plans to
secure such additional funding. If we are unable to raise capital when needed or
on acceptable terms, we would be forced to delay, reduce, or eliminate our
technology development and commercialization efforts







  37






We expect our expenses to increase in connection with our ongoing activities,
particularly as we continue the development, and marketing and promotion of
faidr. In addition, we expect to continue to incur additional costs associated
with operating as a public company, including legal, accounting, investor
relations and other expenses. Our future funding requirements will depend on
many factors, including, but not limited to:



· the scope, progress, results, and costs related to the market acceptance

of our products

· the ability to attract podcasters and content creators to faidr and retain

listeners on the platform

· the costs, timing, and ability to continue to develop our technology

· effectively addressing any competing technological and market developments


    ·   avoiding and defending against intellectual property infringement,
        misappropriation, and other claims




Contractual Obligations



The following table summarizes our contractual obligations not on our Balance Sheet as of December 31, 2022, and the effects that such obligations are expected to have on our liquidity and cash flows in future periods:





                                                            Payments due by period
                                                 Less Than         1 - 3           4 - 5          More Than
                                    Total         1 Year           Years           Years           5 Years

Operating lease commitments (1)   $  46,202     $    46,202     $         -

    $         -     $           -



(1) Represents minimum payments due for the lease of office space without


    consideration of renewal options



Off-balance sheet arrangements


We did not have during the periods presented, and we do not currently have, any
off-balance sheet arrangements, as defined in the rules and regulations of

the
SEC.


Critical Accounting Policies and Estimates





Our financial statements and accompanying notes have been prepared in accordance
with U.S. GAAP. The preparation of these financial statements requires us to
make estimates, judgments and assumptions that affect the reported amounts of
assets, liabilities, revenues, costs and expenses, and related disclosures. On
an ongoing basis, we continually evaluate our estimates and assumptions believed
to be reasonable under current facts and circumstances. Actual amounts and
results may materially differ from these estimates made by management under
different assumptions and conditions.



Certain accounting policies that require significant management estimates and
are deemed critical to our results of operations or financial position, are
described below. Accordingly, these are the policies we believe are the most
critical to aid in fully understanding and evaluating our financial condition
and results of operations.



Software Development Costs



The Company accounts for costs incurred in the development of computer software
as software research and development costs until the preliminary project stage
is completed, management has committed to funding the project, and completion
and use of the software for its intended purpose is probable. The Company ceases
capitalization of development costs once the software has been substantially
completed and is available for its intended use. Software development costs are
amortized over a useful life estimated by the Company's management of three
years. Costs associated with significant upgrades and enhancements that result
in additional functionality are capitalized. Capitalized costs are subject to an
ongoing assessment of recoverability based on anticipated future revenues and
changes in software technologies. Unamortized capitalized software development
costs determined to be in excess of anticipated future net revenues are impaired
and expensed during the period of such determination. Software development costs
of $1,927,298 and $1,472,290 were capitalized in 2022 and 2021, respectively.
Amortization of expense of capitalized software development costs were $956,144
and $146,737 for the years ended December 31, 2022, and 2021, respectively and
are included in depreciation and amortization expense.







  38






Equity-based compensation



Certain of our employees and consultants have received grants of common shares
in our company. These awards are accounted for in accordance with guidance
prescribed for accounting for equity-based compensation. Based on this guidance
and the terms of the awards, the awards are equity classified. The common shares
receive distributions if any in an order of priority in accordance with our
limited liability company agreement.



The fair value of each award is determined using the Black-Scholes
option-pricing model which values options based on the stock price at the grant
date, the expected life of the option, the estimated volatility of the stock,
and the risk-free interest rate over the expected life of the option. The
expected volatility was determined considering comparable companies historical
stock prices as a peer group for the fiscal year the grant occurred and prior
fiscal years for a period equal to the expected life of the option. The
risk-free interest rate was the rate available from the St. Louis Federal
Reserve Bank with a term equal to the expected life of the option. The expected
life of the option was estimated based on a mid-point method calculation.



Prior to our IPO in February 2021, we were a private company with no active
public market for our common equity. Therefore, we have periodically determined
the overall value of our company and the estimated per share fair value of our
common equity at their various dates using contemporaneous valuations performed
with the assistance of a third-party specialist and in accordance with the
guidance outlined in the American Institute of CPA's Practice Aid.

© Edgar Online, source Glimpses