Atlas Global Brands Inc. announced that on February 28, 2023, the Company entered into an exclusive international licensing agreement with Calvin Broadus Jr. a.k.a "Snoop Dogg". The Agreement, which lasts up to five years, grants Atlas Global the exclusive right to use the Artist's name, likeness, logos, trademarks or other approved intellectual property to produce, package, manufacture, distribute, sell, advertise, promote and market cannabis flowers, pre-rolls, concentrates, oils and edibles, and personal vaporizers for medical purposes in Germany, Israel, and Australia and recreational purposes in Canada. Atlas Global will selectively source, package, and distribute directly in Canada and through approved distribution partners internationally.

All Snoop Dogg branded cannabis products will be launched only in legalized cannabis markets.