SAN ANTONIO, July 7 /PRNewswire-FirstCall/ -- Need a snazzy tune to help
you run longer, leap higher, swim faster or live life with a little more zest?
Check out what leading artists are recording for the world-class Team USA
athletes as they prepare for and compete in the 2008 Olympic Games in Beijing.
AT&T Inc. (NYSE: T) today announced that several of today's headlining
artists -- including 3 Doors Down, Army of Me, Colbie Caillat, Clique Girlz,
Sheryl Crow, Flipsyde, Lady Antebellum, Mere, Nelly and Kate Voegele -- will
record exclusive tracks for the AT&T Team USA Soundtrack to inspire and
support U.S. Olympic Team athletes as they pursue their dream of competing in
the Olympic Games.
The music -- debuting during the NBC and Telemundo broadcasts of the 2008
Olympic Games -- will offer motivational songs for Team USA, youth, sports
enthusiasts, music aficionados and U.S. Olympic Team fans across the country.
The songs will be available for download only during the Olympic Games in
August through AT&T MEdia(TM) Net on AT&T wireless phones and online at
http://www.att.net. Consumers can also access music through NBCOlympics.com.
The proceeds from the tracks will benefit Team USA. Other artists who will
participate in the AT&T Team USA Soundtrack will be announced later.
"The Team USA Soundtrack really represents the spirit of the Olympic
Games," said Jamie Butcher, vice president of AT&T Brand Sponsorships. "Top
musical artists are joining together to inspire and encourage Team USA, and
fans have the opportunity to connect with and support athletes by downloading
the soundtrack. It's another terrific opportunity to show our support for
these amazing athletes and demonstrate how AT&T is truly evolving into an
entertainment brand."
NBC will feature excerpts from the songs and music videos from certain
artists in its Olympic Games coverage. NBC will promote the soundtrack through
NBCOlympics.com and will point users back to ATT.net for purchase and
download. AT&T wireless customers will also have the option to purchase
ringtones and Answer Tones(SM) featuring the exclusive songs.
"The support we're receiving from these artists and the fans is amazing,"
said Michael Phelps, who won eight medals, including six gold medals, at the
2004 Olympic Games in Athens, and will try to win as many as eight more in
Beijing. "I know this soundtrack is something we will all be able to enjoy
while we're in Beijing and will help motivate us to compete at our very best."
Gymnast Nastia Liukin said, "There's nothing like training or performing
to a great song, and it's so exciting that these artists were willing to
produce songs to encourage us at one of the largest competitions of our
lives." Liukin has won nine world championship medals and is expected to
contend for the all-around gold medal in Beijing.
Sheryl Crow said, "It's really inspiring to see world-class athletes
compete and give their all at the Olympic Games. It's my job as an artist to
encourage others through music, and I'm honored to work to support Team USA
through this soundtrack."
Brad Arnold, 3 Doors Down, said, "This was a one-of-a-kind opportunity to
connect fans to our music and support our athletes as they go for the gold.
All of the artists coming together really shows just how meaningful the
Olympic Games are."
Today's announcement is the latest move by AT&T to help U.S. Olympic and
Paralympic athletes train and compete for the 2008 Olympic Games in Beijing.
AT&T is an official sponsor of the U.S. Olympic Team and provides significant
financial support, products and services to the U.S. Olympic Committee.
AT&T will also serve as the official telecommunications services partner
of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. In addition to
supporting USA Gymnastics and USA Swimming, the company serves as an official
partner for several National Governing Bodies, including USA Track & Field and
USA Diving.
The AT&T Team USA Soundtrack is an important part of AT&T's mission to
connect people with their world, everywhere they live and work, and do it
better than anyone else.
Additional information about AT&T's sponsorship of the U.S. Olympic Team
is available at http://www.att.com/teamusa2008. For more information on AT&T's
products and services, visit http://www.att.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.
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SOURCE AT&T Inc.