AT&T : 100 Thieves, AT&T Join Forces to Drive Esports Gaming Industry Forward

AT&T Joins 100 Thieves as its Official 5G and Fiber Innovation Sponsor Through a Multi-Year Organization-Wide and Esports Team Sponsorship

100 Thieves, the premium lifestyle brand and gaming organization and AT&T, the ideal network for fast and reliable gamingare coming together to push the gaming industry forward through cutting-edge technologies and the world's biggest streamers and teams. AT&T will be an organization-wide sponsor for 100 Thieves and the presenting sponsor for 100 Thieves' VALORANT esports team, which is fresh off a championship win at the VALORANT First Strike North American Finals.

Headlined by accomplished and culture-shaping creators Valkyrae, Nadeshot, BrookeAB, Hiko, Yassuo and others, 100 Thieves will work with AT&T to deliver original gaming content and live events highlighting 5G and AT&T Fiber. In addition, AT&T will create the AT&T VALORANT Training Room at the 100 Thieves Cash App Compound, equipped with the latest AT&T products and services to provide the ideal training ground for this elite team. AT&T will also be featured on all team jerseys and fans can expect limited edition merch drops in the future.

'AT&T has been elevating the culture of gaming and esports with some really unique and inclusive programs, which is a perfect match for 100 Thieves. We can't wait to do amazing things together,' said Matthew 'Nadeshot' Haag. 'We know our VALORANT team is the best team in North America, thanks to our First Strike championships win. Being able to work with AT&T and utilize their products and services will only elevate the team's play going forward.'

'100 Thieves continues to push the envelope in the gaming industry with an unmatched blend of esports and gaming tastemakers,' said Shiz Suzuki, assistant vice president, AT&T - Sponsorships and Experiential Marketing. 'Their approach to content and elevating and supporting women in gaming is something we share as a brand. We can't wait to power their efforts as a network while also creating cultural moments together, putting the fans at the center of everything we do.'

Founded by Haag in 2017, 100 Thieves co-owners include Drake, media mogul Scooter Braun, and Cleveland Cavaliers owner Dan Gilbert. The company also has developed corporate partnerships with Cash App, General Mills, Chipotle, Rocket Mortgage and JBL.

ABOUT 100 THIEVES

100 Thieves ('Hundred Thieves') is the premier lifestyle brand and gaming organization. Based in Los Angeles, the company was founded by former Call of Duty World Champion and YouTube sensation Matthew 'Nadeshot' Haag. 100 Thieves has leading esports teams competing in Call of Duty, League of Legends, Fortnite, and VALORANT. The brand is recognized globally for its streetwear-inspired apparel, known for rapidly selling out. 100 Thieves produces top gaming podcasts and massively popular YouTube content, created by its world-class gaming talent including CouRageJD, Valkyrae, and BrookeAB.

Check out https://100thieves.com/ for more info.

ABOUT AT&T COMMUNICATIONS

We help family, friends and neighbors connect in meaningful ways every day. From the first phone call 140+ years ago to mobile video streaming, we @ATT innovate to improve lives. AT&T Communications is part of AT&T Inc. (NYSE:T). For more information, please visit us at att.com.

ABOUT AT&T AND GAMING

Entering gaming and esports sponsorships in 2018, AT&T most recently announced the winner of the inaugural AT&T Unlocked Games, Gwen Frey, for her game Lab Rat. AT&T also doubled down on their commitment to women in gaming by signing on as the presenting sponsor of the Cloud9 White professional VALORANT team, which includes a roster of five talented women gamers. Nominated in five different categories at the Tempest Awards in 2020, AT&T took home the top hardware for our activation at DreamHack Atlanta where we executed North America's first-ever 5G-powered esports livestream with ESL and volumetrically captured fans onsite, rendering them in video game-inspired environments. Preceding this honor was a 2020 Hashtag Sports Award win for Best Engagement Through Esports & Gaming for the brand's work with the ESL Mobile Open presented by AT&T highlighting more than 1.7 million mobile gamers who have participated and competed in numerous titles, earning stage-time on some of the biggest esports stages in the US.

View More