* Based in the Twin Cities, Lebens will lead commercial banking teams in Minnesota and throughout the Midwest

MINNEAPOLIS - Associated Banc-Corp (NYSE: ASB) ("Associated") today announces the addition of Mike Lebens to the commercial banking team as business segment leader. Lebens will oversee commercial banking in Minnesota, leading colleagues to drive growth as the bank's lending capabilities continue to expand throughout the Midwest.

"We are thrilled to have Mike join us as we continue to expand our Commercial Banking capabilities across the Midwest region," said Phil Trier, executive vice president, commercial banking group leader. "His leadership experience and dedication to developing strong relationships with clients will be instrumental as our team continues to grow."

The addition of Lebens to commercial banking at Associated Bank is driven in part by the company's multi-year strategic plan to expand its commercial middle market team. Under his leadership, the team will prioritize attracting and cultivating comprehensive customer relationships, encompassing loans, deposits, treasury management and additional services.

Lebens joins Associated Bank from Wells Fargo Bank where he spent the past 22 years in various leadership positions. Most recently he served as senior vice president and executive director responsible for the commercial credit portfolio across six states.

Lebens holds a bachelor's degree in finance from the University of Iowa and will be based in the Twin Cities.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $41 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois and Minnesota. The company also operates loan production offices in Indiana, Michigan, Missouri, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com.

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