Asana, Inc. announced that Sanj Bhayro has joined Asana as the new GM of EMEA to support growth and serve enterprise customers. With over 20 years of experience in technology and SaaS, Mr. Bhayro previously held the title of VP Sales EMEA at Intercom. Prior to his time at Intercom, he served as the EMEA Vice President of Operations and Customer Growth at Google where he was a member of the EMEA Google Cloud Leadership team that developed and executed the company's EMEA plan for growth.

Before his role at Google, he spent 14 years at Salesforce EMEA, most recently as the COO & SVP EMEA at Salesforce. During his time in Salesforce, he was responsible for developing and scaling functions including SMB and Corporate Sales, Business Development, Cloud Sales, GTM Strategy and Ops, and Business Development. As Asana's new GM of EMEA, Mr. Bhayro will lead the region from its EMEA headquarters in Dublin, Ireland.