Aramark has been nominated in two categories of the 2024 SportsBusiness Journal Sports Business Tech Awards.
Digital ID by Aramark, ID Mission and Zippin was named to this list of Venue Operations Technology of the Year, while Cleveland Browns x Wicket x Lava x Tapin2 x Aramark was recognized among Technology Collaborations of the Year.
'Aramark is deeply committed to innovating the guest experience, revolutionizing speed of service, and pushing the limits of possibility in sports and entertainment venues,' said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. 'These nominations are a testament to the continued dedication of our team in exploring the latest technologies to deliver the greatest possible food and beverage experience for fans, while yielding the best possible results for our clients.'
Sports Business Awards: Tech - Venue Operations Technology of the Year
Aramark, Zippin, and ID Mission collaborated to create Digital ID, a digital age verification and payment program in which fans could enroll with their faces and confirm their ID at nine Drink Mkt locations within Empower Field at Mile High in Denver. Digital ID is powered by ID Mission and Zippin technology.
Aramark introduced Express Beer at Cleveland Browns Stadium, which uses Wicket facial recognition, Lava digital currency management, and Tapin2 point-of-sale products to provide age-authenticated alcohol sales tied to a credit card for a seamless process.
To kick off SBJ Tech Week, winners in each of the award categories will be announced live on March 5 at the Hard Rock Hotel in New York and vie for the top honor of the Best in Sports Technology, representing the greatest technological impact on the sports industry in 2023.
About Aramark Sports + Entertainment
Aramark Sports + Entertainment serves more than 150 award-winning food and beverage, retail, and facility service programs in premier stadiums, arenas, convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets, dining concepts powered by artificial intelligence, and high-profile events like the MLB World Series, MLB at Field of Dreams, and NBA All-Star. In 2021, Aramark entered into a strategic collaboration with the Philadelphia-based Starr Restaurant Organization, led by entrepreneur and James Beard Award-winning restaurateur, Stephen Starr, which will bring the renowned culinary visionary's highly sought-after concepts to clients throughout Aramark Sports + Entertainment's portfolio. Aramark has been recognized on FORTUNE's list of 'World's Most Admired Companies,' Fair360's 'Top 50 Companies for Diversity' and 'Top Companies for Supplier Diversity,' Newsweek's list of 'America's Most Responsible Companies 2024,' the HRC's 'Best Places to Work for LGBTQ Equality,' and earned a score of 100 on the Disability Equality Index. Learn more at www.aramark.com and connect with us on LinkedIn, Facebook, X, and Instagram.
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