Animoca Brands Corporation Limited announced that Michael Ephraim has been appointed as its head of partnerships for Australia and New Zealand. Ephraim is a leading figure in the gaming industry. He was the managing director and vice president of Sony Computer Entertainment in Australia and New Zealand and was part of Sony's senior management team in Europe for over 22 years. Mr. Ephraim was also the chairman of Showdown, a producer of esport tournaments and exclusive distributor for Twitch media in Australia and New Zealand. He was responsible for driving the growth and strategic direction of the Showdown business, as well as the company's esports division, Throwdown.