American Eagle Outfitters, Inc. and Aila Technologies are showcasing the American Eagle brand’s new interactive fitting room technology at NRF 2019 Retail’s Big Show this week. As part of AEO Inc.’s ongoing initiative to elevate customers’ in-store experiences, this new interactive fitting room experience has been launched in several American Eagle stores around the United States, including Boston, Las Vegas and San Francisco. Mounted in each fitting room, Aila’s Interactive Kiosk powers custom-built software that allows shoppers to easily scan items on a sleek, iOS-based device. Shoppers can immediately see and request other available sizes and styles, receive product recommendations, view running cart totals, email information to themselves or potential gift givers and more all without ever leaving the fitting room. Store associates receive notifications and can quickly deliver any other pieces the shopper wants to try on. In addition to providing an all-in-one solution delivering an intuitive user experience, the technology also addresses concerns such as device security, loss prevention, customer privacy and ease of integration. With Aila’s proprietary technology, AEO is creating an exceptional customer experience, while gaining invaluable insight into shopping behaviors. Aila’s intuitive scanning technology has driven notable improvements in American Eagle’s customer engagement when compared to non-scanning fitting rooms. AEO plans to expand the interactive fitting room experience to more stores in 2019.