Aires saw increases across key areas of emphasis including overall traffic increasing 83% over the previous December and average order value (AOV) increasing 36%. Traffic from new users was a primary focus and resulted in 127% increase over December, 2020.
Globally, sales from key markets such as the
'We are very excited about the sales performance from December and the 2021 holiday season as a whole. More than that though, our team is incredibly energized to see many of the projects they completed in the weeks leading up to this period have meaningful, measurable impact. Many of these projects enabled us to conduct numerous tests designed to assist in shaping future strategy and also confirm strategic decisions already deployed. Throughout November and December we put a heavy emphasis on testing and optimizing conversion rate, average order value and generating quality traffic from key markets. The results of these tests exceeded our expectations as seen in the performance the past two months and has increased our confidence in our strategy for the upcoming year,' said
While many companies were impacted by supply chain issues resulting in delays and lost sales, especially in the semiconductor space, Aires operations team was able to stay ahead of these obstacles. The accurate forecasting and operational execution allowed Aires to meet the increased sales demand without disruption.
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Tel: (905) 482-4667
Email: dimitry@airestech.com
Web: www.airestech.com
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