ALSEA INCREASED ITS STORE BASE WITH 138 UNITS DURING 2012, THIS IS A 10.8% GROWTH, REACHING 1,421 STORES

The Company achieved a net generation of 4,535 new jobs


Mexico City, January 10, 2013. Alsea, S.A.B. de C.V. (BMV: ALSEA*), the leading operator of Quick Service

Restaurants, Coffee Shops and Casual Dining establishments in Latin America, reports that at December 31,

2012 operates 1,421 units from its different brands.

The 10.8% increase in the number of stores versus 2011 was the result of the net growth of 29 new QSR units, 49 new

Coffee Shops and 60 new units in the Casual Dining segment. This significant growth had as key drivers: