AllDigital Inc. announced partnership with IRIS.TV Inc. This collaboration will aim to enhance end user viewer experiences and increase video monetization by providing media companies the ability to stream and intelligently recommend robust content to audiences across devices. AllDigital's content management system, branded as AllDigital Cloud, provides high-speed data transfer, scalable storage, encoding /transcoding, video-on-demand, linear programming, and real time reporting. AllDigital Cloud can be used as a cloud-based service or as an on-premises content management tool to power private or public facing virtual digital broadcasting networks.

Adaptive Stream, IRIS.TV's innovative software is designed to increase revenue and simplify operations for web and mobile video distribution by matching personalized content and ads based on audience preferences. Adaptive Stream brings relevant content to viewers through a television-like experience that is custom-tailored to each viewer's interests. The adaptive stream technology will be supported by AllDigital's CMS offering, giving clients the ability to utilize the technology with little disruption to their current infrastructure.

By synchronizing digital video operations across the board with a unified solution, AllDigital clients will have the ability to utilize the capabilities with no additional internal resource development, to reduce clutter and simplify operations in a fragmented media marketplace. The end goal is the potential for media companies to be able to analyze each individual viewer and deliver the most appropriate piece of video content to them, creating a simple lean-back experience for their audience while providing expanded monetization through increased views and ad targeting.