Allbirds, Inc. announced agreements with distributors in Benelux and Scandinavia. With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries, and Southeast Asia earlier this year. Effective immediately, Authentic Brands will be Allbirds?s first appointed Benelux distributor, focused on continuing to build brand awareness and affinity across the region, with a proven track record among breakthrough brands like OOFOS and OluKai.

In Scandinavia, Allbirds will be distributed by The Future in eight nations ? Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, and Sweden. The Company also announced that, effective June 1, industry leader Goldwin Inc. assumed its role as exclusive Allbirds distributor in Japan, a large and important geography for the brand.

The ability to leverage Goldwin?s decades of regional knowledge and industry expertise is expected to build greater brand awareness and expanded omni-channel distribution in the region.