Alaska Air Group is trading in a bullish trend and several arguments are in favor of its continuation.

From a fundamental viewpoint, the company is strong. Thomson Reuters consensus revised regularly upward EPS estimates for the current year (+50% for 2015). The current share price shows a +16% potential to meet the average price target of this same consensus.

The security has a bullish configuration on all time scales. The 20-week moving average supports the stock to keep its uptrend. After a consolidation around the USD 64.45 short term support, the share has now broke out the USD 67.10 short term resistance. This configuration should restore the stock momentum. Investors could target the USD 71.05 short term resistance. A stop loss should be set under USD 64.5.