On June 5, 2024, Mithaq Capital SPC announced that it has filed a dissident proxy circular in connection with the upcoming annual meeting of Aimia Inc shareholders, urging the Company shareholders to vote for its board nominees Turki Saleh A AlRajhi, Muhammad Asif Seemab, Tariq Hamoodi, Max Volsky, Sharon Stern, Naveed Kamran, and withhold vote in respect of the election of the Company board nominees Robert Feingold, Thomas Finke, Linda S Habgood, Thomas Tom Little, James Scarlett, Jordan G Teramo, and vote against the Company proposal acceptance of Company's approach to executive compensation, at the 2024 annual meeting of shareholders scheduled to be held on June 26, 2024. In addition, Mithaq Capital issued a letter to Company shareholders outlining the need for meaningful action and change at the Board and management levels at the Company.