Aimia announced agreement of a multi-year extension with founding partner HSBC for its participation in the Air Miles programme in the Middle East. The extension to the partnership, which began in 2001 when the Air Miles programme launched, means that members will continue to collect Air Miles every time they use their HSBC credit card, and will also earn Air Miles twice whenever they use their HSBC credit card alongside their Air Miles card at the more than 120 partner outlets across the region. Air Miles partners include Sharaf DG, Damas, Lamcy Plaza, Arabian Center, Pan Emirates, Bin Sina Pharmacy and Zurich Insurance.
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- Aimia Announces Agreement of A Multi-Year Extension with HSBC for its Participation in the Air Miles Programme in the Middle East