Affinity Beverage Group, Inc., formerly Strategic Rare Earth Metals, Inc., is a holding company that focuses on branded consumer product acquisition opportunities in the health and wellness sector. It targets lifestyle brands, company and/or product distribution rights focusing on traditional and non-traditional healthy beverage options. Its brands include Village Tea Company and Pura Organic Agave. The Company's subsidiary Village Tea Company Distribution, Inc., an owner of the Village Tea brand of loose leaf tea and accessories. The Village Tea brand is sold in major retailers in North America, including Vitamin Shoppe, Whole Foods Markets, Winners, HomeSense, Akins/Chamberlin Natural Foods Markets, and other independent specialty and grocery store retailers. It will also seek opportunities involving young brands specializing in all natural/organic foods, bio-food, supplements and personal care products for strategic partnerships, distribution agreements and potential acquisition.
AFFINITY BEVERAGE GROUP, INC. 