Aegis Group plc : Isobar Acquires Digital Agency The Upper Storey bolstering Singapore operation

30 January 2012

Aegis Group plc ("Aegis"), the world's leading, focused media and digital communications group, today announces that it has acquired a minority share in The Upper Storey Pte Ltd ("TUS"), an award-winning digital creative agency based in Singapore. TUS will become part of Isobar in Asia Pacific and will be rebranded as TUS Isobar.  TUS's gross assets as of 31 October 2011 were £0.5m (S$0.9m).

Founded in Singapore in 2001, The Upper Storey is one of a new breed of digitally savvy agencies with through-the-line thinking. The agency specialises in engaging consumers through innovative digital campaigns, programs and platforms.

TUS has three divisions: The Upper Storey - strategy and creative focused digital marketing, Mofuro - motion graphics, 3D and experience design production, and Studio TUS - the group's production and technology hub. Their clients include Microsoft, American Express, Intel, Daimler, Dell, Draeger, UOB, Mediacorp, NOL and Como Hotels and Resorts.

ENDS

For further information please contact:

Aegis Group plc
Rob Gurner [phone] (investors / analysts)
Adam Fisher [phone] (media)

Notes to Editors:

About Aegis Group plc:
Aegis Group plc is the world's leading, focused media and digital communications group. Made up of two operating businesses, Aegis Media (Carat, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company, Aegis Group helps clients build consumer relationships by communicating their products and brands effectively. Our services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L).

About Isobar
Isobar is a modern communications agency network, made up of a committed and diverse group of over 2,500 people in 34 markets. Established in 2003, Isobar is the global home for the world's finest digital pioneers and the smartest traditional marketing talent, that helps reconnect brands with their fans and customers by creating irresistible ideas combining creative, planning, technology and data. Together, Isobar brings people and brands together, like never before. Isobar is part of Aegis Media, the media communications business of Aegis Group plc. www.isobar.com

About The Upper Storey
Founded in 2001, The Upper Storey is a Singapore-based digital agency that focuses on engaging consumers through innovative and long-term digital communication platforms. It is one of a new breed of digitally savvy agencies with through-the-line thinking. The award-winning agency's clients include American Express, Dell, Draeger, Daimler, Microsoft, MediaCorp, NOL, and UOB, to name a few. The Upper Storey has three divisions: The Upper Storey; strategy and creative focused digital marketing, Mofuro; motion graphics, 3D and experience design production, and Studio TUS; the group's production and technology hub. www.theupperstorey.com