Alex Kelleher has joined Advantage Solutions as president, Advantage Intelligence, a new group that combines the enterprise's data, analytics, intelligence and technology capabilities and services. Kelleher, who most recently served as global chief marketing officer at Deloitte Digital, will lead Advantage Intelligence's growing portfolio of data-directed software solutions for consumer goods companies and retailers, plus aggressively pursue strategic acquisitions to add critical capabilities. Kelleher joined Deloitte in 2018 with its acquisition of Magnetic, a consumer marketing platform powered by artificial intelligence and machine learning.

Earlier in his career, he founded or co-founded four other companies, including award-winning Cognitive Match, the leading provider of dynamic creative optimization (DCO) for display advertising that was acquired by Magnetic, and Touch Clarity, an AI and machine-learning optimization and analytics software company, which listed Global 500 companies as its clients and was acquired by Omniture (now Adobe).