For personal use only

Sydney

Level 2, 5 Martin Place

Sydney NSW 2000 Australia

GPO Box 3698

Sydney NSW 2001

www.challenger.com.au

Telephone 02 9994 7000

Facsimile 02 9994 7777

17 February 2022

The Manager

Company Announcements Office

ASX Limited

20 Bridge Street

SYDNEY NSW 2000

By electronic lodgement

Dear Sir/Madam

Re: Notice of ceasing to be a substantial holder ~ Adore Beauty Group (ABY)

We attach a notice of ceasing to be a substantial holder in Adore Beauty Group Limited. This notice is given by Challenger Limited and each of its associated entities named in Annexure 2 to this notice.

Yours faithfully

Linda Matthews

Company Secretary

Melbourne Level 19, 31 Queen Street PO Box 297, Flinders Lane, Melbourne VIC 3000 Telephone 02 9994 7000 Facsimile 02 9994 7777 Brisbane Level 6, 215 Adelaide Street GPO Box 3234, Brisbane QLD 4001 Telephone 07 3136 5400 Facsimile 07 3136 5407

Perth Level 26, 140 St Georges Terrace, Perth WA 6000 Telephone 08 6466 9613 Adelaide Level 7, Suite 714, 147 Pirie Street, Adelaide SA 5000 Telephone 08 8427 9511

Challenger Limited ABN 85 106 842 371 Challenger Group Services Pty Limited ABN 91 085 657 307 Challenger Life Company Limited ABN 44 072 486 938 AFSL 234670

Challenger Investment Partners Limited ABN 29 092 382 842 AFSL 234 678

Challenger Retirement and Investment Services Limited ABN 80 115 534 453 AFSL295642 RSE Licence No. L0001304

Challenger Mortgage Management Pty Ltd ABN 72 087 271 109 Challenger Securitisation Management Pty Ltd ABN 56 100 346 898 AFSL 244593 Challenger Investment Solutions Management Pty Ltd ABN 63 130 035 353 AFSL 487354

Form 605

Corporations Act 2001

Section 671B

Notice of ceasing to be a substantial holder

For personal use only

ToCompany Name/Scheme

Adore Beauty Group Limited

ACN/ARSN

063 138 988

1. Details of substantial holder (1)

Name

Challenger Limited (and its entities listed in Annexure 2)

ACN/ARSN (if applicable)

106 842 371

The holder ceased to be a

substantial holder on

15/02/2022

The previous notice was given to the company on

26/11/2020

The previous notice was dated

26/11/2020

2. Changes in relevant interests

Particulars of each change in, or change in the nature of, a relevant interest (2) of the substantial holder or an associate (3) in voting securities of the company or scheme, since the substantial holder was last required to give a substantial holding notice to the company or scheme are as follows:

Date of change

Person whose relevant

Nature of change (4)

Consideration given in

Class (6) and

Person's votes

interest changed

relation to change (5)

number of

affected

securities

affected

Refer

Challenger

Refer

Refer

Refer

Refer Annexure

Annexure 1 Limited (and its

Annexure 1

Annexure 1

Annexure 1

1

entities listed in

Annexure 2)

3. Changes in association

The persons who have become associates (3) of, ceased to be associates of, or have changed the nature of their association (7) with, the substantial holder in relation to voting interests in the company or scheme are as follows:

Name and ACN/ARSN (if applicable)

Nature of association

N/A

N/A

4. Addresses

The addresses of persons named in this form are as follows:

Name

Address

Challenger Limited (and its entities

Level 2, 5 Martin Place, Sydney NSW 2000

listed in Annexure 2)

Signature

print name

Linda Matthews

Capacity

Company Secretary

sign here

date

17/02/2022

DIRECTIONS

For personal use only

  1. If there area number of substantial holders with similar or related relevant interests (eg. a corporation and its related corporations, or the manager and trustee of an equity trust), the names could be included in an annexure to the form. If the relevant interests of a group of persons are essentially similar, they may be referred to throughout the form as a specifically named group if the membership of each group, with the names and addresses of members is clearly set out in paragraph 4 of the form.
  2. See the definition of "relevant interest" in sections 608 and 671B(7) of the Corporations Act 2001.
  3. See the definition of "associate" in section 9 of the Corporations Act 2001.
  4. Include details of:
  1. any relevant agreement or other circumstances because of which the change in relevant interest occurred. If subsection 671B(4) applies, a copy of any document setting out the terms of any relevant agreement, and a statement by the person giving full and accurate details of any contract, scheme or arrangement, must accompany this form, together with a written statement certifying this contract, scheme or arrangement; and
  2. any qualification of the power of a person to exercise, control the exercise of, or influence the exercise of, the voting powers or disposal of the securities to which the relevant interest relates (indicating clearly the particular securities to which the qualification applies).

See the definition of "relevant agreement" in section 9 of the Corporations Act 2001.

  1. Details of the consideration must include any and all benefits, money and other, that any person from whom a relevant interest was acquired has, or may, become entitled to receive in relation to that acquisition. Details must be included even if the benefit is conditional on the happening or not of a contingency. Details must be included of any benefit paid on behalf of the substantial holder or its associate in relation to the acquisitions, even if they are not paid directly to the person from whom the relevant interest was acquired.
  2. The voting shares of a company constitute one class unless divided into separate classes.
  3. Give details, if appropriate, of the present association and any change in that association since the last substantial holding notice.

Annexure 1 consists of 2 page/s and is referred to in Form 605 signed by me and dated 17/02/2022

Linda Matthews

Company Secretary of Challenger Limited

only

Transactions:

Company

Name/Scheme:

Adore Beauty Group Limited (ABY)

As at:

15/02/2022

Class of security:

Ordinary Fully Paid

Date of Change

Holder of relevant interest Nature of Change

Challenger Limited (and its

entities listed in Annexure

use

01/12/2020 2)

Sell

01/12/2020 as above

Sell

02/12/2020 as above

Sell

02/12/2020 as above

Sell

03/12/2020 as above

Sell

03/12/2020 as above

Sell

personal

04/12/2020 as above

Sell

04/12/2020 as above

Sell

09/09/2021

as above

Sell

07/12/2020

as above

Sell

07/12/2020 as above

Sell

30/12/2020 as above

Buy

30/12/2020 as above

Buy

30/12/2020 as above

Buy

30/12/2020 as above

Buy

30/12/2020 as above

Buy

23/02/2021 as above

Sell

23/02/2021 as above

Sell

24/02/2021 as above

Sell

24/02/2021 as above

Sell

05/03/2021 as above

Buy

05/03/2021 as above

Buy

09/09/2021 as above

Buy

09/09/2021 as above

Buy

09/09/2021 as above

Buy

09/09/2021 as above

Buy

09/09/2021 as above

Buy

For

09/09/2021 as above

Sell

15/10/2021 as above

Sell

15/10/2021 as above

Sell

18/10/2021 as above

Sell

18/10/2021 as above

Sell

19/10/2021 as above

Sell

19/10/2021 as above

Sell

20/10/2021 as above

Sell

20/10/2021 as above

Sell

21/10/2021 as above

Sell

21/10/2021 as above

Sell

01/11/2021 as above

Sell

01/11/2021 as above

Sell

02/11/2021 as above

Sell

02/11/2021 as above

Sell

29/11/2021 as above

Buy

29/11/2021 as above

Buy

29/11/2021 as above

Buy

29/11/2021 as above

Buy

Number of

Person's Votes

Consideration

Securities

Affected

380,024

-59,144

59,144

59,268

-9,224

9,224

38,017

-5,933

5,933

5,927

-925

925

80,811

-13,000

13,000

12,600

-2,027

2,027

283,190

-47,148

47,148

44,171

-7,354

7,354

19,934

-3,322

3,322

3,108

-518

518

2,289

414

414

299

54

54

22,078

3,994

3,994

1,194

216

216

6,965

1,260

1,260

275,803

-48,246

48,246

43,012

-7,524

7,524

2,440

-428

428

382

-67

67

136,667

27,639

27,639

876,305

177,221

177,221

94,656

19,200

19,200

976,140

198,000

198,000

644,351

130,700

130,700

2,406,308

488,095

488,095

305,660

62,000

62,000

2,576,788

-522,675

522,675

1,850,328

-375,320

375,320

62,382

-12,717

12,717

7,726

-1,575

1,575

132,951

-27,092

27,092

16,459

-3,354

3,354

32,389

-6,610

6,610

4,008

-818

818

7,582

-1,547

1,547

936

-191

191

2,372

-484

484

294

-60

60

205,320

-41,897

41,897

25,424

-5,188

5,188

73,412

-14,653

14,653

9,088

-1,814

1,814

40,285

9,462

9,462

4,990

1,172

1,172

266,081

62,231

62,231

32,940

7,704

7,704

Page 1 of 2

use only

Date of Change Holder of relevant interest

30/11/2021 as above 30/11/2021 as above 16/12/2021 as above 20/12/2021 as above 20/12/2021 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above 15/02/2022 as above

Number of

Person's Votes

Nature of Change

Consideration

Securities

Affected

Buy

148,533

33,307

33,307

Buy

18,391

4,124

4,124

Buy - Transfer

459,458

113,167

113,167

Buy

1,321,946

330,900

330,900

Sell

1,321,946

-330,900

330,900

Sell

21,373

-8,272

8,272

Sell

34,432

-13,326

13,326

Sell

10,100

-3,909

3,909

Sell

11,010

-4,261

4,261

Sell

3,630

-1,405

1,405

Sell

22,807

-8,827

8,827

Sell

117,476

-44,048

44,048

Sell

189,250

-70,960

70,960

Sell

55,522

-20,818

20,818

Sell

60,506

-22,687

22,687

Sell

19,954

-7,482

7,482

Sell

125,362

-47,005

47,005

Sell

57,904

-20,680

20,680

Sell

93,279

-33,314

33,314

Sell

27,364

-9,773

9,773

Sell

29,826

-10,652

10,652

Sell

9,836

-3,513

3,513

Sell

61,790

-22,068

22,068

For personal

Total Number of Securities

-233,895

Page 2 of 2

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Adore Beauty Group Ltd. published this content on 17 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 February 2022 06:03:18 UTC.