Accell Group N.V. has appointed Jeroen Both as chief supply chain officer to the board of directors. As a member of the board of directors, he will be specifically responsible for purchasing, planning and logistics. The company announced that Jeroen Both's appointment fits seamlessly into this process.

He will be specifically responsible for the continued integration and optimisation of the supply chain, which will in turn contribute to its efforts to further strengthen its leading positions in the bicycle and bicycle parts & accessories markets in the years ahead. Jeroen is currently Director of Operations - Other Tobacco Products for Western Europe.