Gordon J. Reykdal, chairman and chief executive officer of The Cash Store Financial Services Inc. announced the appointment of Kevin Paetz as president and chief operating officer of cash store financial's Canadian operations, effective March 1, 2012. Through the cash store financial and instaloans chains, cash store financial operates a network of 573 branches in over 200 Canadian communities. Mr. Paetz brings over 20 years of directly applicable experience in retail consumer finance. He has established a track record of building profitability through effective sales growth strategies, training initiatives, receivables management and acquisitions. He has deep experience managing large retail networks. Most recently, he spent seven years with Dollar Financial Group in several leadership positions including vice president Acquisitions, vice president of operations, United Kingdom; and vice president, field operations Canada. Mr. Paetz replaces Barret J. Reykdal who will assume responsibilities as president and chief operating officer of cash store financial's United Kingdom operations. This appointment is effective March 1, 2012. Mr. Reykdal played a critical role in the expansion of its Canadian network. His expertise in this regard will be applied to developing its operations in the United Kingdom, where the company now has 23 branches.