i.TV today introduced tvtag, a new second-screen and social TV experience that invites users to share TV moments and connect with other fans while watching their favorite shows.

"tvtag is what the second screen should be: an experience to complement--not compete with--television," said i.TV CEO, Brad Pelo. "The sole purpose of tvtag is to make watching TV more fun and memorable, and we do this in a variety of ways. With tvtag, you can say what you think about that epic slam dunk, create a doodle or meme from Miley Cyrus' latest televised performance, or find out what that-one-actor's name is on The Walking Dead, all in the context of an actual scene at your fingertips. All without switching apps. We can't wait until TV fans get their hands on it!"

Connect with other viewers and share TV moments

tvtag presents users with a feed of TV moments that act as a digital "water cooler" where users can tag show moments with comments, emotes, doodles, and memes. Users can also check in to a show, unlock digital stickers, vote in polls, and even doodle right on top of these TV moments. These tagged moments can then be shared with friends on Twitter and Facebook.

tvtag answers questions about your favorite shows

According to a June 2013 report from Nielsen and numerous other surveys, a majority of smartphone and tablet owners routinely look up info about TV shows while they watch. With tvtag, answers are right at your fingertips: cast information, show trivia and real-time trending searches from other tvtag users.

tvtag is the ultimate TV watching companion for sports fans

tvtag offers more ways to experience that winning touchdown or championship game. In addition to play-by-play TV moments, tvtag provides live stats, play descriptions, and field positions that update in real time.

Pricing and availability

tvtag (formerly GetGlue) is a free application now available for iPhone in the App Store, and soon for Android and web.

About i.TV

With its recent acquisition of GetGlue, i.TV is the largest consumer-facing social platform built specifically for TV. The i.TV platform also powers second screen and social TV experiences for brands like DIRECTV, AOL, Huffington Post, Entertainment Weekly, and Nintendo. Every month nearly 15 million people use i.TV technology to discover, watch, and engage with television. i.TV's backers include Union Square Ventures, RHO Ventures, RRE Ventures, DIRECTV, and Time Warner Investments.

Visit tvtag.com, and connect via @tvtag on Twitter and on Facebook.

Media:
i.TV
Justin Whittaker, 801-830-3548
justin@i.tv
Gotham Communications
Bill Douglass, 646-504-0890
bill@gothamcomm.com