The "The Snapchat Report: Advertising Edition" report has been added to Research and Markets' offering.

Snap Inc. has attracted an audience of dedicated Millennial users, with an app which offers mobile-social interaction and TV-style content from international media owners.

This gives brands and agencies a unique opportunity to engage this hard-to-reach generation, but there are also significant challenges.

The report answers these key questions:

  • What is Snapchat's proposition for advertisers needing to reach Millennials, who are watching less television?
  • How can advertisers engage Snapchat users in Discover video content from major broadcasters and media owners?
  • What innovative mobile advertising and commerce formats is Snapchat developing?
  • How does Snapchat offer targeting data about its users, via third-party providers?
  • How do major brands make optimum use of Snapchat to reach Millennial consumers?

The in-depth coverage in this report provides access to in-depth analysis, Snapchat's advertising opportunities and formats, case studies and key data: 56 pages, 25 tables and charts.

Key Topics Covered:

1. Executive Summary: Shaping the Future of Mobile TV and Advertising

2. In-Depth Analysis: Snapchat's Brand Advertising Business Model

3. Data and Insights for Effective Ad Targeting

4. Snapchat's Mobile Advertising Formats and Their Effectiveness

5. Case Studies: Major Brand Ad Campaigns

6. Key Data: User Growth, Demographics and Attitudes

Companies Mentioned

  • Amazon
  • Audi
  • Disney
  • Dove
  • Gatorade
  • Marriott
  • Mountain Dew
  • Snapchat
  • Taco Bell
  • Target
  • Toys R Us
  • Victoria's Secret
  • WPP

For more information about this report visit https://www.researchandmarkets.com/research/53wm6d/the_snapchat?w=4