The Selfie Stick, designed to instantly make anyone an expert selfie photographer, is debuting three models in its first appearance at International CES 2015.

With the skyrocketing popularity of selfies, The Selfie Stick is dazzling consumer tech innovators at the tradeshow with its ability to take wider panoramic pictures featuring more family, friends and background scenery than ever before possible.

“Now that everyone has Smartphones, it’s more important than ever to be able to capture and share moments in life with friends and family via social media,” said Andre Pertab, partner in The Selfie Stick. “Our product gives people a foolproof way to take great pictures of bigger groups that show more detail than possible with a hand-held camera. Whether people are going out for a night on the town or on the vacation of a lifetime, The Selfie Stick is the perfect companion to savor the fun.”

The product has 360-degree panoramic capability and eliminates the need to ever turn to a stranger to document an important photo opportunity. Its wide angle coverage means everyone can be captured in one picture whether by phone or small digital camera.

Super lightweight, The Selfie Stick fits in most backpacks and is easy to attach and use throughout the day, weighing just 4.9 ounces.

The Selfie Stick, based in New York, comes in three models: original, a version that includes a remote and one that features a Bluetooth remote, with prices starting at $14.99. The Selfie Stick expands to 42 ½ inches to give consumers full depth and wider angles to take group pictures and scenic photos. It retracts to a mere 10 inches in length. A phone clamp keeps the camera lens steady by ensuring that the phone stays securely in place. Orders include a link for a free timer app.

Selfie sticks, which feed the cultural phenomenon of selfies by enabling people to capture selfies from the angle of their choice by positioning a cell phone beyond arm’s reach, were voted one of the top 25 best inventions of 2014 by Time magazine.

The Selfie Stick brand products are available for distribution or purchase through the web site www.TheSelfieStick.com.

For more information about The Selfie Stick, please visit www.TheSelfieStick.com.