The Madison Square Garden Company and Chase Expand Marquee
Partnership to Include Additional Benefits for Chase
Cardmembers
As the "Official Card" of MSG Chase Cardmembers
Will Now Have Exclusive Access to Events and Unique
Experiences at MSG Properties
New York, NY (January 18, 2012) - The Madison Square Garden
Company (NASDAQ: MSG) and Chase (NYSE: JPM) today announced
they have expanded their marketing partnership, making
Chase the "Official Card" of MSG and providing
Chase credit and debit cardmembers with exclusive access to
events and experiences across MSG's venues and sports
and entertainment franchises. The long-term marketing
partnership naming JPMorgan Chase as MSG's first-ever
Marquee Partner was announced in September 2010, making
JPMorgan Chase the preeminent multi-platform, multi-venue,
multi-media partner of MSG.
Chase cardmembers will now have exclusive presale and
preferred seating access to tickets for more than a
thousand live entertainment and sports events at MSG's
New York and Chicago venues annually, including the New
York Knicks, New York Rangers, top name artists and
performers and a variety of family shows. In addition,
Chase will offer cardmembers with Ultimate Rewards access
to unique, behind-the-scenes experiences and one-of-a-kind,
"can't buy" opportunities. Chase Ultimate
Rewards is an industry-leading rewards program that offers
virtually limitless opportunities to earn and redeem
rewards without earnings caps, airfare blackout dates or
points expiration.
Some of the experiences and invitation only opportunities
include:
-
Knicks and Rangers Fantasy Camps & Clinics: Athletes of
all ages can develop their game during a fun, interactive
day that includes skill sessions, scrimmages and special
guest appearances.
-
Knicks and Rangers Locker Room Meet & Greets: A chance to
enjoy a game and join the post-game celebration with the
opportunity to interact with players in their locker
room.
-
Knicks Ball Kids and Rangers Stick Kids: Knicks Ball Kids
participate with players during pre-game warm-ups, sit
next to the bench during the game and will be introduced
center court. Rangers Stick Kids will be introduced on
Gardenvision and get an up-close view of the ice and
players before the game.
-
Behind the Scenes Access/Artist Meet & Greets:
Opportunities to have unprecedented access and meet
various artists across MSG's entertainment venues,
including artist meet & greets during pre-show
rehearsals, dedicated Radio City Christmas Spectacular
shows, pre-show meet & greets with the Radio City
Rockettes and character appearances from MSG's family
shows.
Cardmembers with Ultimate Rewards may access these
experiences via Chase Customer Service or at , a
comprehensive website that features content, special ticket
access and unique offers across MSG properties and venues
that are available exclusively for Chase cardmembers.
In addition, Chase cardmembers will receive a variety of
special offers and benefits for using their cards at MSG
venues and when purchasing Knicks and Rangers individual
and season tickets, including discounts on merchandise and
exclusive gifts with purchase. For example, purchasing
Knicks or Rangers tickets with a Chase card will qualify
cardmembers for a concession voucher.
"JPMorgan Chase has been a longstanding partner of The
Madison Square Garden Company, beginning with the first
Madison Square Garden in 1879 to becoming the Marquee
Partner in 2010. We are excited to expand our partnership
further to offer Chase customers even more unique,
exclusive benefits," said Scott O'Neil, president,
MSG Sports. "The best way to get access to tickets to
see the top artists and sporting events in New York and
Chicago, and the only way to experience incredible
money-can't-buy, behind-the-scenes experiences, is to
be a Chase cardmember."
"We are thrilled to expand our partnership with The
Madison Square Garden Company," said Steve Pamon, Head
of Sports & Entertainment Marketing, Chase. "The
inside access to world-class venues and entertainment is
amazing and enables Chase to offer cardmembers even more
access to unique experiences that may otherwise seem
unattainable."
As the Marquee Partner of MSG, Chase receives an
unparalleled level of access for its customers and premier
brand exposure across MSG's properties and brands. The
multi-platform partnership is fully integrated across
MSG's sports, entertainment and media properties, and
includes MSG's iconic venues (Madison Square Garden,
Theater at Madison Square Garden, Radio City Music Hall,
Beacon Theatre, The Chicago Theatre), entertainment brands
and events (Radio City Christmas Spectacular), professional
sports teams (New York Knicks, New York Rangers, New York
Liberty), regional television networks (MSG, MSG Plus), and
digital platforms.
A central part of the relationship is Chase's
integration in Madison Square Garden Arena's historic
three-year, top-to-bottom Transformation, including several
of the building's new signature elements. The new
Seventh Avenue entrance to the building will become Chase
Square at Madison Square Garden and feature interactive
kiosks, new retail locations and a broadcast area. Inside
the Arena, the two spectacular new Chase Bridges will be
suspended above the floor offering a one-of-a-kind view of
the action. The 1879 Club presented by J.P. Morgan, an
exclusive space for event attendees with a casual and
intimate environment to relax before or after an event,
opened as part of the first phase of the Transformation
this season. The Madison Square Garden Transformation will
provide an enhanced experience for fans, athletes,
entertainers, partners and suite holders from the first row
to the last, and is being funded entirely by MSG.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated
sports, media and entertainment business. The company is
comprised of three business segments: MSG Sports, MSG Media
and MSG Entertainment, which are strategically aligned to
work together to drive the company's overall business,
which is built on a foundation of iconic venues and
compelling content that the company creates, produces,
presents and/or distributes through its programming
networks and other media assets. MSG Sports consists of
owning and operating sports franchises, including the New
York Knicks (NBA), the New York Rangers (NHL), the New York
Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports
also features the presentation of a wide variety of live
sporting events including professional boxing, college
basketball, track and field and tennis, as well as MSG
Action Sports, an action sports and lifestyle division. MSG
Media is a leader in production and content development for
multiple distribution platforms, including content
originating from MSG's venues. MSG Media consists of
the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD)
regional sports networks and the Fuse Networks (Fuse and
Fuse HD), a national television network dedicated to music.
MSG Entertainment is one of the country's leaders in
live entertainment. MSG Entertainment creates, produces
and/or presents a variety of live productions, including
the Radio City Christmas Spectacular featuring the Radio
City Rockettes. MSG Entertainment also presents or hosts
other live entertainment events such as concerts, family
shows and special events in MSG's diverse collection of
venues. These venues include Madison Square Garden, Radio
City Music Hall, the Theater at Madison Square Garden, the
Beacon Theatre, the Chicago Theatre and the Wang Theatre.
More information is available at .
About Chase
Chase is the U.S. consumer and commercial banking business
of JPMorgan Chase & Co. (NYSE: JPM), a leading global
financial services firm with assets of $2.3 trillion and
operations in more than 60 countries. Chase serves
consumers and small businesses through 5,200 bank branches,
16,200 ATMs, mortgage offices, and online and mobile
banking as well as through relationships with auto
dealerships and schools and universities. Chase also has
issued more than 90 million credit cards. More information
about Chase is available at .
Contacts:
MSG:
Stacey Escudero
212-465-5902
stacey.escudero@msg.com
Chase:
Laura Rossi
302-282-4839
laura.l.rossi@chase.com
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