According to the latest procurement intelligence report from Technavio, the global digital analytics market is expected to grow at a CAGR of 22.4% over the next five years due to greater access to user data, which provides deep insights into consumer trends and purchase patterns.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170120005527/en/
Technavio's procurement intelligence report on cost saving opportunities for the global digital analytics market. (Photo: Business Wire)
The research report titled ‘Global Digital Analytics: Procurement Intelligence Report 2017-2021’ provides an in-depth analysis of category spend, best procurement practices and cost saving opportunities, aimed at helping organizations achieve superior business performance. The report also provides insights on pricing, supplier positioning and top companies, enabling sourcing professionals to improve their competitive advantage through procurement excellence.
“The market is witnessing an increase in cross-device marketing campaigns due to a rapid growth in the number of digital devices and the increased rates of mobile broadband penetration,” said lead Technavio procurement expert Angad Singh. “Suppliers are increasingly innovating in developing tools and modules to enhance the process of obtaining insights from large and complex data sets via visual dashboards, customized report generation setups, and easy, accessible platforms that are intuitive and user-friendly,” added Angad.
Request a sample report:http://www.technavio.com/request-a-sample?report=54710
Technavio sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.
Cost Saving Opportunities in the Digital Analytics Market
The adoption of various cost-optimization levers helps buyers of digital analytics solutions realize direct cost savings and enhance category management and value benefits (including reduced procurement complexities).
Technavio procurement experts have segmented the cost saving opportunities in the digital analytics market into the following value-enhancement opportunities:
- Adoption of technology
- Supplier Competition
- Adoption of negotiation strategies
- Optimization of procurement practices
- Bundling of services
Adoption of technology saving aspects
Buyers need to engage with service providers that offer real-time data analyses capabilities. This is primarily because real-time insights can help firms make changes to their marketing tactics and offer enhanced value to customers.
An increase in the number of digital channels–in-car entertainment, IoT, smartwatches has driven the volumes of unstructured data upward, which has resulted in businesses using fragmented tools to analyze such data.
Optimization of procurement practices saving aspects
Buyers select service providers based on the speed and agility in data processing. The platform should be able to handle multiple data query requirements and generate standard reports in short time frames.
Due to the growth in data volumes, it is imperative that the platform is scalable and is capable of handling both large volumes and traffic surges.
Bundling of services saving aspects
Organizations might have different systems for CRM, e-mail management, tag management, and display advertising. Hence, they need to assess if vendors' digital analytics platforms can be integrated with existing systems to ensure seamless management for reporting and execution.
Browse other reports:
- Global Creative Agencies Market 2017-2021
- Global Management Consulting Services 2016-2020
- Global IT Consulting Services Market 2016-2020
Become a Technavio Insights member and access all three of these reports for a fraction of their original cost. As a Technavio Insights member, you will have immediate access to new reports as they’re published in addition to all 6,000+ existing reports. This subscription nets you thousands in savings, while staying connected to Technavio’s constant transforming research library, helping you make informed business decisions more efficiently.
About Technavio
Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
If you are interested in more information, please contact our media team at media@technavio.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170120005527/en/
