Sleep Number Redefines Memory Foam with Launch of Its New m7 Bed

MINNEAPOLIS--(BUSINESS WIRE)--Jan. 12, 2012-- As consumers look for ways to awaken refreshed, rejuvenatedready to face the day, they are seeking alternatives to the innerspring mattress investing in more personalized sleepcomfort. Driven by these insights, SLEEP NUMBER® delivers on this growing demand with the introduction of its latest innovation: the Sleep Number m7 memory foam bed.

The Sleep Number m7 bed cools, contoursadjusts to both sleepers: Three (3) inches of exclusive Sleep Number CoolFit(TM) foam with gel technology provide a cool, soothing sleeping surface; CoolFit foam is naturally contouringmore breathable compared to the leading memory foam brand;Exclusive Sleep Number DualAir(TM) technology lets sleepers adjust firmness on each side of the mattress for their ideal level of comfort. (Photo: Sleep Number)

The Sleep Number m7 bed redefines memory foam by combining unique technologies as only the Sleep Number brand can do. The exclusive Sleep Number m7 bed offers a memory foam bed that cools, contours and adjusts so each sleeper can realize their coziest, most-personalized sleep ever.

Cools, ContoursAdjusts to Both Sleepers

• Three (3) inches of exclusive Sleep Number CoolFit™ foam with gel technology provide a cool, soothing sleeping surface.
• CoolFit foam is naturally contouringmore breathable compared to the leading memory foam brand.
• Exclusive Sleep Number DualAir™ technology lets sleepers adjust firmness on each side of the mattress for their ideal level of comfort.

"Our goal was to offer everything consumers said they wanted in a memory foam bed," said Annie Bloomquist, chief product management and merchandise officer at Sleep Number. "So, we leveraged deep consumer insights to offer unique innovations that address customers' needs. The end result provides customers with an ideal sleep solution for those who prefer memory foam but do not want to compromise on the adjustable comfort that only a Sleep Number bed offers."

The new Sleep Number m7 bed also has a 12-inch profile with modern stylingsoft-knit fabric. The retail price of a queen Sleep Number m7 bed set is $3,199.98. And all Sleep Number beds come with a limited, 20-year warranty.

Sleep Number CoolFit Foam Family of Products
have been among our best sellers because sleepers are craving cool comfort," said Bloomquist. "Now we offer a family of head-to-toe CoolFit foam products for further personalization and comfort."

In-storePurchase Experience
Sleepers interested in the exclusiveunique Sleep Number m7bed or other CoolFit foam products can visit one of the more than 380 Sleep Number stores across the country, sleepnumber.com or call (800) Sleep Number or [phone].

About Select Comfort Corporation
Select Comfort Corporation (NASDAQ: SCSS) is leading the industry in setting a new standard in sleep by offering consumers high-quality, innovativeindividualized sleep solutions, which includes a complete line of SLEEP NUMBER® beds bedding. The company is the exclusive manufacturer, retailer and servicer of the revolutionary Sleep Number bed, which allows individuals to adjust the firmnesssupport of each side at the touch of a button. The company offers further personalization through its solutions-focused line of Sleep Number pillows, sheetsother bedding products. And as the only national specialty-mattress retailer, consumers can take advantage of an enhanced mattress-buying experience at one of the approximately 380 Sleep Number stores across the country, online at sleepnumber.com or via phone at (800) Sleep Number or [phone].

Source: Select Comfort Corporation

Select Comfort Corporation
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Sarah Reckard, 763-551-6076
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