Rivet & Sway, the first online eyewear boutique to cater exclusively to women, today unveiled a new pricing structure that will inspire women to view eyewear as a fashion accessory. Under the new structure, women now have the opportunity to purchase a first pair of prescription glasses at $169, with each additional purchase for just $99 in the same order. The company's new consumer-friendly pricing remains all-inclusive, consisting of a free personal styling, convenient home-try-on, high quality lenses, lens coatings, and free shipping.

"How many fashionable women do you know who have a single pair of shoes or just one handbag? So why would she settle for only one pair of eyeglasses?" said Sarah Bryar, CEO at Rivet & Sway. "Think about it, glasses are the ultimate accessory. They're the first thing that people see on your face, and they can instantly change your look. By lowering our price significantly on a second or third pair of frames, we're making it easier for women to embrace the power of eyewear to express their style and personality."

Rivet & Sway developed its new pricing in response to customer feedback and as a result of its promotion during the recent holiday season - including Black Friday and Cyber Monday. During this time, Rivet & Sway offered discounts of up to 40% on multiple frames - and as a result, saw weekly sales increase by 57% within the first four days of the campaign.

"We believe in dressing from the frames down and encourage women to have fun with different shapes, colors and styles," said Bryar. "With our new pricing, now's a great time for women to experiment with adding multiple pairs to their wardrobe, whether they need prescription glasses or not."

Rivet & Sway eyewear and pricing can be found at the pop-up shop at Caruh Salon Spa in North Seattle, at the Rivet & Sway showroom in Pioneer Square in downtown Seattle, or online at www.rivetandsway.com.

About Rivet & Sway

Rivet & Sway is an eyewear brand exclusively for women. With its curated line of high quality and uniquely designed glasses priced at $169 (including lenses) and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online as easy and fun as buying shoes and handbags. Shoppers can expect useful advice to find the perfect pair (or two or three) alongside free FedEx 2-Day shipping, free lens and coating upgrades, all-inclusive pricing and a 60-day satisfaction guarantee.

Rivet & Sway
Charlotte Longley, 802-881-5262
press@rivetandsway.com