Research and Markets (http://www.researchandmarkets.com/research/jgcc38/study_of) has announced the addition of the "Study Of Information Sources For Rx Medication Side Effects 2014" report to their offering.
The 2014 Study of Information Sources For Rx Medication Side Effects was conducted to elicit consumer feedback on the use of a variety of information sources (including doctors, online options and Rx advertising) for understanding possible side effects of Rx medication. The role of trust/confidence in one's doctor and/or pharmacist is explored, as well as interest in online research options, including the FDA website.
These survey results show the attitudes/behavior of adults overall, differences by key demographic factors (such as gender, age, income, education), and differences by market segment (see following page for details of the segmentation analysis).
Trends on key measures are also included from a comparable study conducted in 2012.
That study provided some details on Rx medication usage which are included in this report as well.
This report includes the following:
- Key Findings - brief synopsis of results/trends
- Summary of Findings
- Market Segmentation - overview of four segments and a brief profile of each
- Top-Line Findings - summary tables of key questions showing 2012 and 2014 results among total adults
- Computer Tabulations for 2014
Key Topics Covered:
1. Introduction
2. Methodology
3. Key Findings
4. Summary Of Findings
5. Market Segmentation
6. Top-Line Findings
7. Technical Appendix
8. Detailed Tabulations
For more information visit http://www.researchandmarkets.com/research/jgcc38/study_of
