Saga Furs welcomed a large number of visitors to its stand at the 10-13 January China Fur & Leather Products Fair in Beijing. The overall atmosphere of the fair was encouraging with general signs of market stability. The Beijing fair marked the official introduction of the new Saga Furs Oyj and the revamped corporate image to the Chinese market.

The collection of fur types, technique samples and finished garments at the Saga Furs stand drew a lot of attention from domestic and international visitors to the Beijing fair. Along with new AV and printed materials, a full team of Saga Furs representatives were on hand to assist visitors at the stand.

This year's fair saw in increased number of exhibitors (280), and although attendance was slightly lower-with 16,000 persons passing the turnstiles--many global territories were strongly represented.

Fox is popular in all markets
Larger manufacturers reported brisk orders on par with last year's fair, while orders going to smaller producers were slightly sluggish. Both reported interest in all sorts of fur, although there were obvious differences between low- and high-end products as well as regional preferences.

Fox remains a very popular type of fur in all markets as it continues to have a very strong profile in the fashion picture. For Saga Furs, the interest in long-haired furs as well as stable demand for luxury fur is encouraging.

One notable factor was the better styling and workmanship exhibited by Chinese producers.

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