Saga Furs welcomed a large number of visitors to its stand at
the 10-13 January China Fur & Leather Products Fair in
Beijing. The overall atmosphere of the fair was encouraging
with general signs of market stability. The Beijing fair
marked the official introduction of the new Saga Furs Oyj and
the revamped corporate image to the Chinese market.
The collection of fur types, technique samples and finished
garments at the Saga Furs stand drew a lot of attention from
domestic and international visitors to the Beijing fair.
Along with new AV and printed materials, a full team of Saga
Furs representatives were on hand to assist visitors at the
stand.
This year's fair saw in increased number of exhibitors (280),
and although attendance was slightly lower-with 16,000
persons passing the turnstiles--many global territories were
strongly represented.
Fox is popular in all markets
Larger manufacturers reported brisk orders on par with last
year's fair, while orders going to smaller producers were
slightly sluggish. Both reported interest in all sorts of
fur, although there were obvious differences between low- and
high-end products as well as regional preferences.
Fox remains a very popular type of fur in all markets as it
continues to have a very strong profile in the fashion
picture. For Saga Furs, the interest in long-haired furs as
well as stable demand for luxury fur is encouraging.
One notable factor was the better styling and workmanship
exhibited by Chinese producers.
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