Top Northwestern Mutual Wealth Management Advisor Joseph Guin has announced the rebranding of his firm, Guin Financial. Coinciding with his milestone 30th year in business, the leading firm has rebranded to Compass Financial Partners.

“High net worth individuals, families and businesses across the country seek out our sophisticated financial planning and generational wealth management solutions,” said Guin, the firm’s CEO and Founder. “Discerning clients want a trusted partner and experienced team to provide a roadmap and personal guidance throughout their financial journey. We are that partner. Compass Financial Partners is a name that reflects this important distinction.”

Guin’s team of financial professionals shares his excitement for the refreshed brand:

"Our new name and logo reinforce our distinctive approach and unique client experience,” said Bernadeta Jelinek, Chief Operations Officer of Compass Financial Partners. “Each client receives a personalized financial plan built on their individual core values, personal beliefs, financial behaviors and vision for the future. Together, we help bring that vision to life.”

Compass Financial Partners is a boutique wealth management firm and services more than $500 million client assets entrusted to their firm. To learn more, visit www.compass-fp.com.

About Compass Financial Partners

Joseph G. Guin uses Compass Financial Partners as a marketing name for doing business as representatives of Northwestern Mutual. Compass Financial Partners is not a registered investment adviser, broker-dealer, insurance agency or federal savings bank. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee (NM), WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Joseph G. Guin is a Representative of Northwestern Mutual Wealth Management Company® (NMWMC), Milwaukee, WI (investment advisory and trust services), a subsidiary of NM and federal savings bank. Joseph G. Guin is an Insurance Agent of NM and Northwestern Long Term Care Insurance Company, Milwaukee, WI, (long-term care insurance) a subsidiary of NM, and a Registered Representative of Northwestern Mutual Investment Services, LLC (NMIS), (investment brokerage services) subsidiary of NM, broker-dealer, registered investment adviser, member FINRA and SIPC.