CHICAGO, Jan. 26, 2022 /PRNewswire/ -- BASES, a NielsenIQ business and leader in helping companies build brands through innovation, renovation, strategy, and go-to-market optimization has announced an awards program to celebrate and recognize the restaurant industry's standout menu innovations across the U.S. The inaugural NielsenIQ BASES Menu Innovation Awards will be held online February 15, 2022 from 1-2 p.m. EST. Public and the media are welcome to attend.
After reviewing more than 100 menu items launched in 2020, BASES Restaurants division identified 14 menu items that were deemed exceptionally relevant or truly unique to the restaurant industry, according to U.S. consumers who purchased from a restaurant in 2020. In addition to celebrating these successes, the publication will tell the story of how innovations were developed and why they were impactful successes.
"For many restaurants, 2020 was a long toil, with economic hardships and reduced guest count," said Matthew Luff, Vice President, Global Lead of NielsenIQ BASES Restaurants. "In light of this extraordinary year, we have seen a surprising number of innovations, that enabled some to not only persevere, but start to see a regular cadence of guests seeking out those menu items. We were so encouraged to see such vibrant innovation on menus across the board and look forward to celebrating innovation and success with the winners of our inaugural NielsenIQ Bases Menu Innovation Awards."
Those interested in attending the awards can register online.
About NielsenIQ
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a groundbreaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world's leading consumer goods companies and retailers.
Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth.
NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world's population. For more information, visit NielsenIQ.com.
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SOURCE NielsenIQ BASES
