Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new customer engagement study on the mining industry. A renowned firm in the mining industry wanted to develop a robust customer engagement strategy to improve their customer engagement and provide personalized and real-time experiences to target customers. The client wanted to identify the potential customers and develop customer retention capabilities.
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Customer Engagement Helps a Leading Mining Company Bridge the Communication Gap Through Various Channels of Correspondence. (Graphic: Business Wire)
According to the customer engagement experts at Infiniti, “Leading mining firms are relying on effective customer engagement to develop better price strategies due to the growing shift toward innovations and the presence of new entrants.”
The mining industry is not just one industry but also a collection of other industries with different demand and supply dynamics. Mining companies are on the verge of re-organizing their capital investments due to recent fluctuations in the commodity prices. Major organizations in the mining industry are adopting customer engagement solutions to create value for the customers while improving their overall profit margins.
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The solution offered by Infiniti helped the client to ensure superior customer experience and better serve customers. The client was able to improve communication by delivering consistent news and information. Also, the client was able to gain real-time feedback on the products and enhance operational efficiency.
This customer engagement solution provided benefits that helped the client to:
- Ensure a steady flow of raw materials
- Increase productivity, profitability, and also enhance operational efficiency
- To read more, request a free proposal
This customer engagement solution offered predictive insights on:
- Transforming and simplifying operations across finance, sales, and the supply chain
- Profiling potential customers and driving customer loyalty and enhancing the lifetime value of each customer
- To read more, request a free proposal
View the complete customer engagement study here:
https://www.infinitiresearch.com/casestudy/mining-companies-customer-engagement
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
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