La Coop fédérée : Jeremy Goodfellow, New Crop Nutrient Procurement Manager

It is with great pleasure that we would like to announce the appointment of Jeremy Goodfellow to the position of Crop Nutrient Procurement Manager. He will take up his position with the organization effective January 5, 2016.

In a context of growth in the Crop Production sector, this new position has been added to the current fertilizer team with the primary objective to leverage the volume and range of commercial activities across Canada for La Coop fédérée. The scope includes fertilizer purchases, sales, and distribution through all La Coop networks; working closely with existing resources in order to create added value for LCF members and joint-venture partners. The development of activities in the western part of the country will be another key focus area for this position. A new regional structure that supports these objectives will also be implemented during the coming months.

Mr. Goodfellow has held several managerial positions in the agriculture industry, most recently as Vice-President of Energy Operations at Harvest Power since 2014. He has significant Canada-wide experience in the Crop Production sector, having worked within the Sylvite Group of Companies as General Manager and Vice-President for nearly 10 years.

Possessing an MBA in Marketing and Strategy from the University of Windsor, Mr. Goodfellow has been a member of the Board of Directors of the Canadian Association of Agriculture Retailers (CAAR) and the Canadian Fertilizer Institute.

Recognized as a visionary leader and focused on results and teamwork, Jeremy Goodfellow will certainly know how to apply his experience as a manager and his knowledge of our industry to leverage and grow La Coop fédérée's fertilizer activities across Canada.

Please join us in wishing him great success in his new role.

Casper Kaastra
General Manager
Crop Production Sector
La Coop fédérée