"We have a market share of 13 percent in Germany. Twenty-five percent is realistic," Handelsblatt daily quoted Peter Betzel as saying in an excerpt of an article to be published on Thursday.

Betzel, who has headed IKEA's German business since 2011, said he sees potential for 20 to 25 more stores in Germany, in addition to 46 existing ones.

(Reporting by Maria Sheahan; Editing by Catherine Evans)