Research and Markets (http://www.researchandmarkets.com/research/7t6fw9/global_nail_care) has announced the addition of the "Global Nail Care Market 2015-2019" report to their offering.

The global nail care market to reach a market value of around USD 9 billion by the end of 2019

The rising demand for nail polish among the younger population is one of the primary drivers of the market. Around 91% of girls between the age of nine and seventeen use some form of nail products, making it one of the most popular cosmetic item among teenage girls. Fashion trend such as nail art is also transforming a nail into a stylish accessory.

Nail polish is the largest segment of the market. India and China are predicted to be the emerging regions for the nail polish market. Manufacturers are experimenting with new formulations and adding chemicals compounds to develop products in the nail polish segment. For instance, the Tranzitions Nail Lacquer with Hardeners by China Glaze starts with one colour, but changes to a second shade when a topcoat is applied giving the consumers an entirely new look with just one swipe.

One of the latest trends in the nail care market is the increasing acceptance among customers for nail art. It has become one of the most popular trends in the nail care market and has become a popular trend among women aged from 15 to their early 50s. One of the newest nail art trends is 3D. These designs are built with acrylic powders and liquids. There are also colored and glittered acrylics to give a more vibrant touch.

According to the report, continuous innovation is what drives the growth of any market. In the nail care market too, constant change is required, be it in terms of process or product. For instance REVLON PARFUMERIE SCENTED NAIL ENAMEL offers scented nail polish, and the scent comes out only when the polish has dried.

Further, the report states that with the increasing demand for nail care products, manufacturers are finding difficulty in restricting the presence of counterfeit products.

Product segmentation and analysis of the nail care market

- Nail polish

- Nail accessories

- Nail treatments

- Artificial nails/accessories

- Nail polish removers

The top four vendors in the market are

- Coty

- Estee Lauder

- LOreal

- Revlon

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product

Part 07: Geographical segmentation

Part 08: Key leading countries

Part 09: Market drivers

Part 10: Impact of drivers

Part 11: Market challenges

Part 12: Impact of drivers and challenges

Part 13: Market trends

Part 14: Vendor landscape

Part 15: Key vendor analysis

For more information visit http://www.researchandmarkets.com/research/7t6fw9/global_nail_care