Shares of retailers and other consumer companies added to gains amid mounting optimism about a return to normal consumer behavior.

A selloff for Amazon.com, the technology company that dominated American retail for the last nine months months as consumers shied from malls and bricks-and-mortar chains, weighed on indexes of consumer companies. But retailers such as Macy's and TJX, added to their Monday gains.

Shares of airlines such as American Airlines and United Airlines, and hoteliers such as Marriott International and Caesars Entertainment were flat or lower Tuesday but remained sharply higher on the week.

United Airlines said the pandemic has provided an opportunity for the airline to fulfill its long-held ambition to return to John F. Kennedy International Airport in New York after a five-year absence.

Shares of cosmetics concern Ulta Beauty rallied after it struck a deal to operate counters at discounter Target.

Write to Rob Curran at rob.curran@dowjones.com

(END) Dow Jones Newswires

11-10-20 1628ET