Available for purchase now, lauded marketer Chris Bevolo’s “Joe Public III: The End of Hospital Marketing” is simultaneously a celebration of hospital and health system marketers’ progress in creating innovative marketing and branding strategies that help propel organizational success, and a rallying cry imploring recognition that great hospital marketing should simply be called great marketing.

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Joe Public III: The End of Hospital Marketing celebrates marketing's New Imperatives and prepares pr ...

Joe Public III: The End of Hospital Marketing celebrates marketing's New Imperatives and prepares professionals for the future (Photo: Business Wire)

Referencing the first two books in the trilogy – “Joe Public Doesn’t Care about Your Hospital” (2011) and “Joe Public II: Embracing the New Paradigm” (2014) – as mile markers for advancements in the industry, Bevolo addresses how fundamental changes in healthcare, including business models and competition, have re-shaped how hospital marketers achieve success. While the book is candid in addressing the chaotic state of healthcare and the challenges recent upheavals create, uncertainty is framed as a time of excitement and “nearly infinite opportunities” to use fresh thinking and new marketing approaches.

“We’ve seen remarkable advancements in our field over the past several years, which are reflected by the New Imperatives outlined in the book,” said Bevolo, author of the book and executive vice president at ReviveHealth. “Hospital marketing professionals have closed a significant gap – and in some ways, have surpassed – other industries in employing smart and effective strategies that build better brands, connect with consumers, and move the needle toward achieving overarching business goals. This book serves as a road map for individuals eager to emulate early successes of their peers.”

“The End of Hospital Marketing” features:

  • Six proven New Imperatives for ensuring strategic leadership and achieving hospital marketing success that reestablish best practices for the new era
  • Insight into what the most successful marketing leaders are doing, where they’re going next, and what they have in common
  • In-depth interviews with more than a dozen top marketers in the field, including a chapter offering first-person advice for readers

“The best practices detailed in this book, which we call the New Imperatives, are the product of years of experience working with health systems across the country, and conversations with industry change agents – many of whom are also our clients,” added Brandon Edwards, chief executive officer of ReviveHealth. “Our firm’s approach to hospital marketing is rooted in these New Imperatives, and as healthcare continues to evolve, we’ll continue to provide our clients with resources such as this one that help them grow and succeed.”

“Joe Public III: The End of Hospital Marketing” is available for purchase now on Amazon.com.

For more information, including a free download of the book’s introduction and details on the 2018 Joe Public Summit, visit joepublic3.com. Chris Bevolo is available to speak at health system board, leadership, and medical staff meetings.

About the Author
Chris Bevolo provides strategic guidance in the areas of brand, marketing, digital, and change management to hospitals and health systems across the country in his role as executive vice president with ReviveHealth. Previously, Chris was owner and lead strategist of his own agency founded in 1995, which gained a national reputation for dismantling the status quo in healthcare marketing. His 2011 book, “Joe Public Doesn’t Care About Your Hospital,” has become the field guide for driving transformation in hospital marketing departments across the country. “Joe Public II: Embracing the New Paradigm,” released in September 2014, provides a pathway for marketing leaders who want to master the new world of digital and content marketing. Chris is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding, and has authored two other books, “A Marketer’s Guide to Measuring Results” (2010) and “A Marketer’s Guide to Brand Strategy” (2008), as well as a popular blog and numerous articles and papers.

About ReviveHealth
ReviveHealth, a Weber Shandwick company, is a full-service agency focused on the intersection of healthcare delivery, finance, and innovation. Clients include healthcare companies reaching across the health systems, health services, and health technology landscape. ReviveHealth’s work and culture are perennially recognized by its peers and industry leaders, including 2016 Small Agency of the Year finalist (PRWeek) and 2016 Boutique Agency of the Year/Best Agency to Work For (The Holmes Report). ReviveHealth has more than 70 employees operating out of three offices nationwide in Nashville, Minneapolis, and Santa Barbara. Explore and follow ReviveHealth at thinkrevivehealth.com and on Twitter at @ThinkRevive.