HORSHAM, Pa., Jan. 28, 2014 /PRNewswire/ -- Chocoholics unite! Bimbo Bakeries USA (BBU), the nation's largest baking company and part of Grupo Bimbo, has chocolate lovers covered for Valentine's Day and National Chocolate month with mouth-watering decadent and delicious treats. Fans can make chocolate their guilty pleasure all month long with the fantastic Sara Lee Brownie Chocolate Chip Snack Cake treats that combines a unique and delicious double batter mix of brownies with rich chocolate chip cookies. Who could ask for more?

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"We're happy to help indulge fans with a full assortment of Sara Lee Snack Cakes, including mouth-watering chocolate cakes, cupcakes and brownie and chocolate chip fresh cakes for National Chocolate Month - and all year long," said Lorraine Hale, Marketing Category Director for Bimbo Bakeries USA. "Everyone knows that chocolate helps boost your mood, too, so why not celebrate with something sweet?"

Sara Lee's Snack Cakes are fresh-baked and ready for consumers' cravings all year long with a complete selection, including the Devil's Food Creme, Golden Fudge, Chocolate Creme Cupcakes and more. For more information about Sara Lee Snack Cakes, consumers can become a fan of the brand on Facebook (http://bit.ly/SaraLeeSnacksFacebook) and/or visit http://www.SaraLeeSnacks.com. Enjoy and Happy Snacking!

About Bimbo Bakeries USA

Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of more than 28,000 U.S. associates operates 75 manufacturing locations in the United States. 13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Heiners®, Marinela®, Mrs. Baird's®, Oroweat®, Sara Lee®, Stroehmann®, Thomas®, and Tia Rosa®.

About Grupo Bimbo

Grupo Bimbo is one of the largest baking companies in the world in terms of production and sales volume. As the market leader in the Americas, Grupo Bimbo has 102 plants and 1,000 distribution centers strategically located in 17 countries throughout the Americas and Asia. Its main product lines include sliced bread, buns, cookies, snack cakes, English muffins, bagels, pre-packaged foods, tortillas, salted snacks and confectionery products, among others. Grupo Bimbo produces over 7,000 products and has open of the most extensive direct distribution networks in the world, with more than 44,000 routes and more than 109,000 employees. Grupo Bimbo's shares have traded on the Mexican Stock Exchange since 1980 under the ticker symbol BIMBO.

CONTACT:
Dan Perlowitz/Renee Stanzione/Amy Friedland Freeman PR for Sara Lee/ BBU
973.470.0400 x14/x16/X25
dperlowitz@freemanpr.com / rstanzione@freemanpr.com / afriedland@freemanpr.com

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To view the multimedia assets associated with this release, please click:
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SOURCE Sara Lee